“Love our planet and everyone on it” – that’s the message from leading recycling company, First Mile, as it launches two newly-decorated recycling trucks to celebrate Pride month 2019.

The two rainbow trucks – which meet stringent environmental standards and are fully ULEZ-compliant – will be collecting recycling from central London streets for the next month, promoting and reinforcing First Mile’s commitment to inclusion.

First Mile is also running a social media competition to celebrate the new rainbow trucks, with eagle-eyed spotters invited to snap a picture and tag @firstmile using the hashtag #RecycleWithPride to be in with the chance of winning an eco-friendly hamper.

First Mile CEO and founder, Bruce Bratley, said: “Pride is an excellent opportunity for us all to celebrate and champion loving our planet and everyone who lives on it.  As a company, we’re proud to be a Stonewall Diversity Champion, supporting inclusion for all, and excited to be able to communicate this message via our rainbow recycling trucks and by marching as a company at Pride next month.”