This November, Wembley Park and London Designer Outlet welcome two prominent fitness-focused brands to the area’s spectrum of top designers and specialist services.

Later this month, internationally renowned sports and leisurewear brand, PUMA, will open its first London outlet store at London Designer Outlet (LDO), further adding to the destination’s vast shopping and leisure mix. Multinational athleisure brand, PUMA will offer a range of men’s, women’s and kid’s sports and fashion-focused clothing and footwear, all retailing at up to 70 per cent off the RRP. PUMA joins a spectrum of internationally renowned outlet brands at LDO, all recognised for offering both performance technology and athleisure style, including Nike, Adidas, New Balance, Champion and Asics.

In its 70-year history, PUMA has established itself as the creator of high-performance products for the fastest athletes on the planet, enhancing areas such as football, running and training, golf and motorsports with performance and sport-inspired lifestyle products. Now, for the first time, Wembley Park residents, Londoners and visitors to LDO will have access to some of the world’s most expertly designed sportswear at outlet cost.

Michelle D’vaz-Plant, Head of Marketing at London Designer Outlet, said: “We cannot wait to welcome PUMA to London Designer Outlet ahead of Christmas and an exciting year of sports in 2020. Surrounded by like-minded, world class athleisurewear brands, LDO is a truly unique shopping experience for the sports-enthusiast, London shopper, and we feel PUMA will add to this brilliant mix.”