On Thursday 18th September, thirteen independent UK makers were revealed as finalists in the 2025 Etsy Design Awards, a global celebration of creativity, craftsmanship and innovation.
Selected from thousands of entries, these local finalists are in the running to win the Grand Prize Award of £20,000, or a category prize of £1,000. The winner will be handpicked by Molly Baz, a bestselling cookbook author and tastemaker, and Willett, a creative director and furniture designer, alongside our resident judge, Etsy Trend Expert, Dayna Isom Johnson.
Five of the shortlisted finalists are from London, each specialising in a different craft. Please find a bio of each London finalist below, as well as the long list of all independent sellers who have been spotlighted in the final.
Spanning textiles, lighting, jewellery, ceramics, stationery, home decor, and personalised gifts, these UK finalists showcase the diverse talent of small businesses bringing originality and artistry to Etsy’s global community.
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Dayna Isom Johnson, Etsy Trend Expert said, “Etsy Design Awards finalists represent the heart of our community: small businesses whose creativity inspires buyers and sets new standards for craftsmanship.”
Would be great to know if you are interested in covering the story? If you’re interested in interview time with any of the finalists, do let me know and we can organise that for you.
Thanks, Charlie
The UK Finalists and London bios
Homey Intentions (London) – Sausage Dog Punch Needle Throw Pillow
Punch-needle cushions that bring colour and warmth into everyday spaces.
Founded to bring colour and warmth into everyday spaces, Homey Intentions specialises in punch-needle embroidered pillows with rich 3D textures. Inspired by the long, dark winters of Estonia and Finland, the brand’s designs celebrate joyful motifs, playful patterns, and vibrant florals that lift the spirit as much as they brighten a room.
Its shortlisted design, the Sausage Dog Punch Needle Throw Pillow, was created to celebrate the bond between people and their pets. With its bold texture and whimsical character, the pillow is a joyful tribute to the furry companions who bring love and warmth into our lives.
TLBeadsGifts (London) – Personalised Pet Embroidery Ornaments
Hand-embroidered beadwork keepsakes honouring beloved pets.
Tetiana merges her love of animals with a passion for embroidery, creating personalised ornaments and keepsakes that honour the spirit of beloved pets. Her creative journey includes formal training in Milan and workshops with artists from diverse backgrounds, experiences that helped shape her signature style blending tradition with innovation.

Each piece is brought to life with vibrant beadwork, intricate stitching, and fine detail, transforming a simple ornament into a timeless memory designed to be treasured for years.

PretendShopUK (London) – Sustainable Paper Clay Bowl
Whimsical, functional objects crafted from recycled junk mail and plastics.
Pretend Shop reimagines waste materials into playful, handcrafted objects, using paper clay made from recycled junk mail and plastics. Akshita’s designs are whimsical yet functional, offering sustainable alternatives that bring joy, imagination, and intention into everyday life.

Her shortlisted piece, a handmade bowl, is sculpted from layers of papier-mâché over a cardboard armature, then hand-painted in her signature vibrant style. Each creation resists fast consumption, instead celebrating the healing power of slow craft and the beauty of sustainable design.

LucienLucienLucien (London) – Silver Ring with Peridot
Bold gemstone jewellery combining delicate silversmithing with nature-inspired design.
Channelling his artistic energy into silversmithing, Torran creates handcrafted silver jewellery set with carefully chosen gemstones, blending bold colour combinations with nature-inspired forms. Each design begins as a sketch, then is brought to life in his London studio after personally sourcing stones from Hatton Garden.

His shortlisted work, available here, is an original artisan design that reflects his distinctive approach to craft and creativity.

MeekoHandmade (London) – FLOWER Ceramic Storytelling Book
Hand-built interactive ceramics blending heritage and play.
Piece
Born in China and inspired by both her cultural heritage and modern London life, Kayla creates hand-built ceramics that transform everyday moments into playful storytelling objects. Since 2023, her work has captured joy in small details with a blend of imagination and care.
Her shortlisted design, FLOWER, is a handcrafted ceramic fairytale book. Each page features flower-shaped cut-outs that reveal a caterpillar’s journey into a butterfly, with carefully designed surprises hidden inside every layer. Both artwork and interactive object, each piece is individually hand-built, making it unique and personal.

VerityPaperPrints (London) – Custom Hand-Painted Watercolour Wedding Invitation
Fine art-inspired stationery capturing each couple’s love story
Blending her fine art training with a passion for design, Ella specialises in custom stationery that captures the excitement of a couple’s wedding day. Her creations — from hand-painted invitations to welcome boards and table plan cards — are inspired by venues, love stories, and the bold colours of nature.

Her shortlisted piece, the Custom Hand-Painted Watercolour Wedding Invitation, showcases her flexible approach: working digitally or by hand, Ella tailors every detail to reflect each couple’s unique style. The result is more than stationery — it’s a piece of magic that becomes part of the wedding story.
AnitaMeadesArt (Derbyshire) – Framed Woven Wall Hanging
Textile artist weaving geometric patterns inspired by modern architecture.
Litniture (Bristol) – Thalia Sculptural Statement Table Lamp
Lighting designer transforming decades of electrical experience into sculptural lamps.
DebbieFairbrass (Kent) – Brass Mistletoe Heirloom
Sustainable, intricate metalwork inspired by Irish heritage and nature.
SuzanneOddyDesign (Yorkshire) – Crescent Moon Christmas Tree Topper
Folklore-inspired handcrafted decorations blending detail with timeless symbolism.
Enderraluxurygifts (UK) – Striped Birthday Present Sack
Personalised embroidered heirloom sacks designed for timeless celebration.

House of Clouds (York) – Bird Light for Children’s Rooms
Sustainable, sculptural lighting crafted from wood, fabric, and thread.
SeeandQUIN (Bath) – Embroidered Portrait Napkin
Custom chainstitch napkins combining tradition with modern design.