This Saturday, FLANNELS X Oxford Street will host an exclusive celebration of Pretty Boy Ugly World’s AW26 collection, bringing together fashion, music, and culture with a live Pengame Rap Battle during London Fashion Week. The event marks the launch of the latest seasonal collection from Pretty Boy Ugly World, which takes inspiration from the visual language of motorsport – translating its speed, energy, and attitude into the brand’s signature aesthetic.

AW26 sees key Pretty Boy carry-over styles return alongside new seasonal pieces, with updated fits, considered detailing and a more developed approach to fabrication and finish. Tonal statement pieces sit alongside bolder graphics, balancing the collection’s more expressive elements with a cleaner, understated direction. The collection represents an evolution of the Pretty Boy Ugly World wardrobe, reworking familiar signatures while introducing a new motorsport-inspired visual language for the season.

Pretty Boy Ugly World’s AW26 collection is already available in FLANNELS stores and on FLANNELS.com. Alongside the AW26 collection, a limited-edition Pretty Boy Ugly World x Pengame ready-to-wear collection, launching 19th September in FLANNELS stores.