HOUSE-PROUD Londoners are ditching the minimalist approach during the Covid-19 crisis and surrounding themselves with sentimental items to remind them of happier times.

Sales of decorative objects and picture frames have soared 300 percent since the pandemic began, according to online homeware firm Silver Mushroom.

Customers have admitted they want cherished photographs of family and friends more than ever as Government-enforced restrictions prevent many from visiting loved ones.

And with up to six months of restrictions to come, homeowners are ditching the concept of decluttering in favour of ‘recluttering’, according to Rebecca Kane of Silver Mushroom.

She said: “We have seen a huge rise in sales of picture frames and people gifting decorative items recently.

“Social media feedback tells us people are displaying pictures of family members and friends as constant reminders of happier days to come, when they can be back together again.

Ornaments, family photographs and other trinkets that carry personal memories can add that touch of life and warmth back into a home during these dark times. Weddings and anniversary celebrations have changed. To remind themselves of the good times, people order wedding photo canvas prints uk to hang on their walls.

“It might mean dusting will take a bit longer, but fond memories are worth it.”

Netflix star Marie Kondo last year inspired an army of fans to ditch unnecessary items around the house and keep only those that spark joy.

But the worldwide health pandemic has shifted attitudes towards greater sentimentality as local lockdowns in many areas mean trips to see relatives have been banned.

On Tuesday (Sept 22), Prime Minister Boris Johnson announced the nation faces a winter of isolation in a bid to control the threat of a second Covid wave.

The tough measures will prevent families from visiting each other, with some critics branding the move as “cancelling Christmas”.

But making homes as cosy as possible by reintroducing sentimental possessions at least promises a slice of comfort.

Rebecca added: “It has been a tough year for many and not being able to see family and friends in person makes it even harder.

“That makes it more important than ever to remind ourselves of good times and happy memories.

“Having sentimental items and photos around can put a smile on our faces and help us remember what is truly important in life.”