London’s number 1 lettings and sales estate agent brand, Foxtons, has once again opened its doors on the King’s Road, with the launch of its Sloane Square office, the first to benefit from Foxtons digital makeover, utilising innovative technology to help reposition the brand, and estate agency as a whole, on the London high street.

Foxtons closed the doors to its previous King’s Road location in May of this year and since then, the firm has been working hard to redesign the concept of the estate agency front window and the role it plays on our high streets.

Foxtons is used to doing things differently to other agents and while many are shutting up shop for good and moving towards a larger dependence on their online presence, the physical offering of the estate agency office remains one of the backbones of the Foxtons brand, stretching from Woolwich to Richmond and from Sutton to Stanmore.

Their new location lies just a few doors down from the original office at 82 Kings Road, London, SW3 4TZ. The location is the first to benefit from a digital overhaul that includes new LED full frontage window displays, playing bespoke video content to catch the attention of passers by.

There is also a new look and feel to the front office that aims to provide a more experiential offering to those walking through the front door.

With the SW3 postcode boasting an average house price of £1.7m, this latest addition to the Foxtons family further strengthens the firm’s roots and presence within prime London’s heartlands.

Foxtons CEO, Guy Gittins, commented:

“We’re incredibly excited about the launch of our new Sloane Square office and, as the first to benefit from our digital overhaul, we believe it raises the bar when it comes to what our clients should expect from an agent’s physical presence.

We’ve always done things a little differently at Foxtons and we understand our clients simply don’t value the hands off approach deployed by hybrid and online agents, an approach that has become increasingly prominent in recent years.

Our network of offices are a vital part of the Foxtons DNA and ensure that we continue to deliver quality service from bonafide market experts, who understand every inch of their local market and get the right deal done, whether that be Lettings or Sales.

Of course, the high street has faced many struggles in recent times and so a fresh approach to remain relevant was required, one focussed around innovative technology, outstanding people and a real sense of added value for those clients who walk through our doors.”