For Cinnamon Bun Day on Saturday 4th October, ScandiKitchen – London’s leading Scandinavian food emporium – is giving away FREE cinnamon buns to celebrate.

But there’s a catch! Hungry customers must know the secret password to receive one. Simply go in store in Victoria or Fitzrovia on Saturday 4th October and quote ‘KANELBULLE’, meaning cinnamon bun in Swedish, to get a free cinnamon bun.

Cinnamon buns are designed to be eaten whilst taking part in Fika, a Swedish cultural ritual meaning to take a coffee or tea break and a time to relax and reconnect with friends, family and colleagues, and the bun from ScandiKitchen does not disappoint.

At ScandiKitchen, customers can expect fluffy yeasty dough packed full of cinnamon sugar, rolled to perfection and topped with a light glaze of syrup and dusted with pearl sugar.

For those wanting more than a cinnamon bun, both stores are open early doors serving healthy breakfasts, teas and coffees. For lunch, cold options include their signature open sandwiches, favourites include Nordic smoked salmon with pickled fennel, sweet pickled herring or Swedish meatballs with a creamy beetroot salad, as well as daily changing specials. All are made fresh throughout the day and are deserving of their iconic status.

For those craving a hot dish, ScandiKitchen’s famous, London-favourite Swedish meatballs served with either salad or mash are an ever-popular choice, as is their hot dog. An ideal antidote to the afternoon slump includes an array of homemade biscuits and cakes, such as their perennial best-selling love cakes or dream cakes, which are always available.

So, whether you’re looking for the ultimate cinnamon bun, a quick breakfast or a lovely lunch, ScandiKitchen covers many delicious foodie moments.