The matcha obsession isn’t slowing down any time soon, and now Londoners can try one of this summer’s most talked-about ice cream flavours without spending a penny, thanks to Häagen-Dazs.

The iconic ice cream brand is bringing its Matcha Green Tea ice cream to John Lewis’ foodhall on Oxford Street, served in exclusive mini cups, with a limited time pop-up between Thursday 6th – Saturday 8th August. Shoppers are invited to enjoy a taste of its sophisticated flavour, made with real Japanese matcha, completely free of charge!

As temperatures in London continue to rise, Häagen-Dazs is offering shoppers a refreshing escape from the summer heat. Inspired by Japan’s celebrated tea culture, the flavour invites both curious newcomers and devoted macha fans to slow down and savour a premium summer treat amid the bustle of the city.

Not a matcha fan? There will also be free samples of Häagen-Dazs’ Salted Caramel Stick Bars, giving those who prefer a more classic flavour the chance to enjoy another of the brand’s mouthwatering creations.

Whether you’re taking a break from shopping or looking to cool down during the summer heat, it’s an easy (and delicious) pit stop while you’re on Oxford Street. How could you say no to free ice cream?

WHAT: FREE Häagen-Dazs ice cream sampling
WHERE: John Lewis Foodhall, Oxford Street
WHEN: Thursday 6th – Saturday 8th August 2026