Frites Atelier, the gourmet Dutch Frites brand founded by three-time Michelin-star chef Sergio Herman, has opened its first UK restaurant on 34 Old Compton Street, Soho.
To celebrate its arrival, the first 150 customers through the doors on the 20th December, will receive a free portion of Frites Atelier’s signature double-cooked Dutch-style frites worth £8.95.
Opening Details
Offer: First 150 customers get a free portion of Frites
Location: Frites Atelier, 34 Old Compton Street, W1D4TR
Date: 13th and 20th December 2025
Opening times: Saturday 20th December, midday to 3am
Visitors can enjoy the whole soho menu which features four signature Frites Specials, including:
Flemish Beef Stew: rich, slow-cooked and deeply savoury
Parmesan & Basil: aromatic, bright and indulgent
Sea Nori: Spicy and crispy
Cheddar Supreme: Seasonal Special
And to top it all off, diners can choose from standout sauces including:
Truffle
Andalouse
Béarnaise
Basil Mayo
Plus additional house classics
To round out the experience, Frites Atelier Soho also serves a curated drinks list, from beer and wine to espresso martinis, spicy margarita, and more, perfect for pairing with late-night snacks. With doors open until 3am Wednesday through to Saturday, it’s designed for all of Soho’s revellers, from early-evening diners to post-club snack hunters.
Frites Atelier, who are they?
Following London’s growing love of mono-menu sensations, Frites Atelier brings the next evolution of the trend: the Dutch fry, a staple of the Netherlands’ vibrant food culture.
The Dutch turned frites into an art form of their own, pioneering today’s obsession with loaded fries, sauces, and bold flavour combinations.
Frites Atelier unites craftmanship, culinary innovation, and hospitality expertise to elevate the simple potato into an experience like no other. Each Atelier is thoughtfully designed to showcase this unique combination, redefining Frites.
What makes a Dutch fry different? Dutch Frites are known for their golden, ultra-crisp exterior, soft cloud-light centre, and their place at the heart of the Belgian and Dutch food culture. They’re served not as a side, but as a hero dish, always sauced, and made with meticulous attention to texture and quality.
Frites Atelier’s passion lies in the art of preparing the perfect Frites. It elevates Dutch tradition with hand-selected potato varieties, a proprietary oil blend, and a double-cooking method perfected by Herman and his culinary team.
Sergio Herman says, “the Dutch have been obsessed with Frites for generations, we turned them into a craft long before loaded fries became a trend. Brits think they know chips, but usually only when they’re next to fish. In the Netherlands, fries stand on their own, and at Frites Atelier we show exactly what that means: quality, creativity and care. London is ready for Frites done the right way.”
With locations already beloved across the Netherlands and Belgium, Frites Atelier’s arrival in London introduces the capital to Frites as they are meant to be: crispy, golden, and full of character, setting a new standard for fast-casual dining turned into a luxury dining experience.
Frites Atelier has partnered with the Giraudi Group and Apollo and Daphne to launch the London Atelier.