In recent years, there has been a massive boom in products and services that help relax and destress people. With people working more hours than ever, insomnia at record levels, and all of us staring at blue light from our devices, it’s no wonder we’re more stressed than ever. Products like CBD vape oil are being used by more people that want to relax, home massage machines are providing relief for tired muscles, and each night people turn to ASMR to help them get to sleep. This has become so popular that even if you don’t watch ASMR, we’re sure you know someone who does.

Fuze Tea has today opened the doors to a new and free immersive pop-up experience to bring the world of ASMR to life. The ASMR Experience Rooms by Fuze Tea in Soho, London will offer people the opportunity to take some time out of their busy lives and relax by experiencing ASMR first hand.

ASMR (Autonomous Sensory Meridian Response) – defined as a brain reaction to a euphoric experience, resulting in a static-like or tingling sensation on the skin that typically begins on the scalp and moves down the back of the neck and upper spine – is one of the latest trends in relaxation and mindfulness.

The experience comes as Fuze Tea encourages people to take a step back and enjoy some me-time, offering the public the opportunity to relax and unwind with a unique experience, created in partnership with leading ASMRtist, Emma Smith (Whispers Red).

The pop-up allows the public to learn more about ASMR and experience the triggers and sensations for themselves in rooms that have been designed to give a brain-tingling sensory experience.