For some people, music isn’t a career choice: it’s a way to experience the world, to find your place and communicate with the rest of mankind. For Gregory Hoepffner, writing and producing music is as vital as water and air. His G.H. Francis project bloomed from a life journey of releasing records and touring all over the world, with multifaceted projects like Almeeva, Sure, Ghoster, Kid North, Time To Burn, Kabbel, and performing with Bernard Szajner, the laser-harp inventor.

Fully pop, urgent, G.H. Francis relies on the vitality and shape-shifting ability of an artist who intentionally places light and catchy music on top of deeply personal thoughts, somewhere between catharsis and auto biography. His new EP “Why Does Anyone?” is a collection of synthetic pop songs, showcasing a robust production that never overpowers the emotional content, where the hedonism and frivolity call out for a celebration of our fragile existence.

With the new record, G.H. Francis successfully revives the spontaneity of meaningful pop music, both accessible and profound. And eventually essential. Take for example new single “The Only Queer In The Van”, which is an effervescent guitar driven track, with buoyant hooks, that evokes a difficult coming-out while touring in a rock band. It’s a lavishly arranged and surprisingly ‘pop’ song with a video that beautifully conjures the feeling of being an outsider, with its stunning imagery.

“The Only Queer In The Van”, is out 26th April.

New EP “Why Does Anyone?” out 14th June.