G-SHOCK is very pleased to announce that G-SESSIONS is back with an extraordinary 40th-anniversary celebration show featuring live performances from BXKS, Ayrtn and Rushy. Tickets are free and open to the public via ballot.

Teaming up for the second time with Victory Lap, the free show marks the next phase in a series of exciting activities to celebrate G-SHOCK’s 40th anniversary and Built Different Campaign.

Last weekend, G-SHOCK, Victory Lap and artist Slawn orchestrated an activation like never before, inviting consumers to participate in a thrilling experience. Slawn’s Helicopter Heist, took place above the London skyline, offering participants a chance to win an exclusive masterpiece. As part of this unique activation, G-SHOCK enthusiasts were encouraged to hit the streets of London, keeping a keen eye on the G-SHOCK chopper. Spotting the chopper made an adrenaline-pumping moment and put participants in the running for the chance to own an exclusive and unparalleled work of art.

The momentum continues Friday with an unmissable live music moment. The partnership and both activations embody the spirit of G-SHOCK’s Built Different campaign, which is now live, showcasing iconic timepieces GA-B2100, GMA-S2100 and DW-5900JT. Marketing and production agency Actually Creative helped bring the campaign to life. Started by Clint419, the brains behind London-based cult lifestyle brand CRTZ, and Kayode, his long term business partner, Actually Creative have some of the UK’s biggest creative minds working behind the scenes.

Sign up to the ballot for a chance to win free tickets to the special show: https://g-shock.co.uk/sessions-victorylap

Guestlist places are limited and will be chosen by ballot. Successful applicants will be notified by email no later than Thursday 16th November 2023.

Watch the Build Different campaign film here: https://www.youtube.com/watch?v=VoywBeAG134