Leading developer Galliard Homes has launched a Feng Shui inspired two-bedroom show apartment by interior designer Jack Qu from China Design Centre at their exciting new development, TCRW SOHO. This landmark residential-led regeneration project fronts onto Oxford Street, offering exceptionally luxurious homes right in the heart of the West End. Using spatial psychology China Design Centre’s design affords buyers some much needed respite and peace in the middle of the cosmopolitan capital.

China Design Centre has opted for a minimal and neutral base, instilling the 833 sq ft centrally located apartment with zen energy and flow, exploring the traditional Chinese practice of arranging living spaces to create balance with the natural world whilst still maintaining elements of playfulness via contemporary art, to hint at Soho’s rich cultural diversity and famed hedonism.

TCRW SOHO comprises two main buildings which, together, present an extensive choice of 81 studio, one, two and three-bedroom apartments and 11 one, two and three-bedroom penthouses. Each building will have its own entrance and hotel-style reception foyer where residents will benefit from an exceptional concierge service.

A tranquil tone is set upon entry to apartment 203 with a beaded screen, that serves to welcome buyers into the space whilst also partitioning the open plan living room from the entry hall, creating zones that allow each area its own culture. In addition, the entry hall features a slender console table and a scattering of raindrop shaped coat hooks fitted into the wall above an ottoman seat, alongside a full length mirror. The area is complete with a large piece of deconstructed, Chinese calligraphy inspired wall art.

Feng Shui, translating to wind and water, is a concept derived from an ancient poem that talks about human life being connected to and flowing with the environment around it. China Design Centre has used furniture pieces of different density to create flow, layers and an evocative journey through the apartment whilst making it feel richer and bigger. Starting with the transparent beaded screen, through to the dining area in the middle, which is made up of a lightweight walnut table and chairs, to the final destination living area which culminates in a solid and grounding grey sofa.

The sofa sits upon a rug made up of a traditional Chinese textile that generates a unique, playful and homely atmosphere. This layout is an example of a traditional open entry (with movement), semi open centre (with less movement), and a slowed down (closed) end of space.

Chinese design believes that an eye catching corner should be the focal point of a room and to honour this, China Design Centre has placed a brass tower in the far corner of the living space, coined ‘The Golden Corner’, symbolic of prosperity and wealth. The golden pagoda (popular in China, Korea and Japan) can stand as an ornament in and of itself, but in this case is adorned with feature objects including a large ceramic Chinese vase.

The living space is complete with a shiny topped marble coffee table to reflect light, a weighted timber/rock armchair and a ‘fisherman’ floor lamp which resembles a fishing rod, all pieces contributing to a raw and inartificial environment.

The kitchen, located against the left-hand wall upon entering the living space, offers integrated Miele appliances in Veneer kitchen cabinets with Quartz stone worktops. The whole space is further enhanced by ethereal, flowing privacy voiles paying into the apartments meditative theme and the use of curves and rounded shapes both in the architecture and the interior design further enhances the unique flow of the space.

The principal bedroom has a decadent yet raw feel to it, featuring warm creamy tones with wallpaper used solely behind the bed to maximise the space. China Design Centre has fostered an informal ambience via asymmetrical bedside lighting in the form of one beautifully delicate hanging lamp and one bedside table lamp. A smart wooden dressing table, with its own mirror completes the space.

The second bedroom is accented by a whimsical grey wall paper that resembles a whirring flurry of clouds and is grounded by a black framed rattan bed with accompanying bedside tables completed by an asymmetric hanging light and bedside lamp.

All the apartments have a large screen smart TV and statement flooring provided by natural Oak one strip hardwood engineered timber. The bedrooms have bespoke fitted wardrobes and rich, soft tone bedroom carpets, with large format porcelain marble tiled bathrooms with underfloor warming.

The design concept and specification for TCRW SOHO has been devised by internationally acclaimed interior designer Nicola Fontanella of Argent Design who has created some of the world’s most exclusive homes in London, Miami, Monaco and New York for clients including A-listers Madonna, Guy Ritchie and Naomi Campbell.

Based around Oxford Street, Regent’s Street and Bond Street, London’s West End is home to over 600 retailers, over 70 leading restaurants, over 40 theatre/cinema venues and six world-class universities. On Oxford Street alone famous brand names include Selfridges, Marks & Spencer, John Lewis, Hakkasan and Nike Town.

The Crossrail Interchange, directly below TCRW SOHO, will offer access to the Elizabeth Line and the Northern and Central underground lines. The Elizabeth Line will have capacity for up to 24 high speed trains per hour, serving up to 170,000 passengers daily, with Tottenham Court Road providing high speed journeys to Heathrow Airport (28 minutes), Canary Wharf (12 minutes), Bond Street (2 minutes), City of London/Liverpool Street (5 minutes) and Stratford (14 minutes).

Jack Qu, Founder and CEO of China Design Centre says: “I wanted people to walk into this apartment and think it is a unique and beautiful space, and upon exploration they might discover the cultural aspects to it. The apartment was designed to appeal to a wide market at a high end level, perhaps ideal for investors or businessmen with very busy lifestyles who are seeking a home and hub of tranquillity within the busy backdrop of Soho and Oxford Street.”

David Galman, Sales Director at Galliard says: “TCRW SOHO will provide world class apartments in an unrivalled location off Oxford Street in the heart of London’s West End. China Design Centre has created a show apartment which represents somewhere that residents can relax in effortless luxury whilst feeling like home and we hope that potential buyers will be inspired by their excellent design work.”

The China Design Centre show apartment has been sold for £1,940,000. Galliard Homes is launching the first phase of 81 apartments at TCRW SOHO for sale. Prices start from £1,200,000.