In 2017, global giving movement #GivingTuesday had one of its most successful campaigns to date, with over $274,000,000 raised online for charitable causes by individuals, communities and organisations worldwide.

Online charitable fundraising platform GivenGain contributed to this year’s success as a #GivingTuesday partner. GivenGain offered charities globally a bespoke #GivingTuesday support package worth $2,000, and enabled individuals, organisations and event organisers to raise funds globally for participating charities.

The partnership proved a boon for charities on the platform. GivenGain saw a spike in donations, with a 40% increase on #GivingTuesday (28 November), a 60% increase in donations for November compared to the same month in 2016, and a 104% increase in site visits for the month.

#GivingTuesday is not just one day
#GivingTuesday is a global day of giving, held annually on the Tuesday after Thanksgiving (in the US). It began as an antidote to the mass consumerism of Black Friday and aims to inspire people to collaborate in improving their local communities and to give back in impactful ways to the charities and causes they support.

But like Black Friday, it only got bigger over time – not just in dollar amounts of donations, or numbers of people, countries and initiatives getting involved, but also in the spread of its message of giving beyond just one day in the year.