Embargoed 17th June Shocking
footage of sentient animals suffering on factory farms was projected onto Barclays offices across London, in a protest urging Barclays to stop funding animal cruelty.

The stunt,
orchestrated by World Animal Protection, took place on May 7th with
the team made infamous by their Led By Donkeys
projections and Satirist Jolyon Rubinstein.

The projection appeared on Barclays offices in Canary Wharf, Southwark (Borough High Street) and the Barclays
Tower, showing the bank poured a staggering £5bn into the world’s biggest perpetuator of farmed animal cruelty, JBS, from 2015 until the present day. It was also displayed on the prominent Shoreditch High Street.

The stunt’s
footage told the story of how brutal meat producer JBS confines over 4.8 billion animals each year, with Barclays backing, and wreaks havoc on the planet. Animals on JBS’s factory farms suffer in squalid conditions: the footage showed chickens crammed in sheds
with less space than the size of an A4 piece of paper. Pigs live in filth with their tails cut without pain relief while cows are forced to live in their own waste.

The horrifying visuals also showed the destruction of the rainforest, with vast swathes burned at alarming
rates to make room for more JBS cows and to grow more soy fields to feed factory farms.

Barclays is the biggest global funder of JBS. Shockingly, its profit from its cruel JBS investments was
approximately £1.3bn between 2018 and 2023. For almost every £1 invested, a farmed animal is forced to lead a life of suffering.

The projection sends the urgent message to Barclays to stop funding animal cruelty and to cut ties with
global meat producer JBS.

Earlier this year, World Animal Protection conducted polling with 4,000 UK residents and found that a whopping
75% are concerned about Barclays funding JBS with 80% wanting banks, such as Barclays, to be held more accountable for their role in factory farming.  

Lindsay Duncan, World Animal Protection, UK Farming Campaign Manager:

“Barclays is using the hard-earned money of customers to invest in the suffering of billions of sentient farmed
animals. It is the biggest global funder of brutal global meat producer, JBS.

Yet, Barclays stays silent on these scandalous investments. You can’t see it on its glossy brochures or on its
website. Our projection speaks up for animals and urges Barclays to stop funding animal cruelty and to stop investing in JBS.”

The projection drew the attention of surprised Londoners, who stopped to watch the scenes unfold and were
seen grabbing their phones to capture the moment.

Tell Barclays to stop funding JBS by signing World Animal Protection’s petition here: https://action.worldanimalprotection.org.uk/tell-barclays-stop-funding-animal-cruelty