Outdoor retailer, GO Outdoors, has introduced family favourite, TV presenter and keen adventurer, Gethin Jones as its brand new North Ridge ambassador for 2023.

A familiar face on television for almost 20 years, Gethin joins Julia Bradbury, Helen Skelton, Sean Fletcher, and David Seaman as the latest celebrity brand ambassador to join the GO Outdoors family.

When he’s not on the telly, the Cardiff-born presenter is a keen adventurer, and enjoys spending time outdoors, whether that’s playing sport or exploring new hiking trails.

Gethin is an advocate for getting outside, which reflects the North Ridge brand’s ethos perfectly. North Ridge offers easy-to-wear clothing, which is ready for the outdoors – whatever the weather – allowing all outdoor enthusiasts and novices to be as comfortable as possible when enjoying nature.

TV presenter, keen adventurer and new brand ambassador, Gethin Jones, said: “I’m so excited that the news is finally out and I can announce that I’m the new brand ambassador for North Ridge. Getting outdoors is so important to me, especially since the pandemic, I didn’t realise how much it would impact my mental health. Now, I’m aware that getting out and about makes me feel a whole lot better.

“I’ve always been such a fan of the brand, and the North Ridge range allows you to do a bit of everything, whether that’s climbing a mountain, going on a bike ride or a long-distance trek, there’s something for every activity.

“I’m looking forward to the new experiences I’m going to have with this partnership. North Ridge makes you want to push your limits, do different things, and go to new places seeking new adventures – I can’t wait to try out all the new kit!”

Lee Bagnall, CEO of GO Outdoors said: “We are so delighted to have Gethin on board as our latest brand ambassador for North Ridge. Gethin joins a fantastic cohort of celebrity ambassadors who are all equally enthused by the outdoors and truly embody the brand values of GO Outdoors and North Ridge. We’re so excited to see what this partnership brings for 2023!”