Goodness Brewing, in collaboration with NOMOQ and the London Craft Beer Festival, is thrilled to announce an exclusive launch party to unveil their latest artist lead collaboration cans. The event will take place on Wednesday, July 31st, at Mother Kelly’s in Bethnal Green, London.

This launch event is not just a celebration of innovative brewing and artistry but also a unique opportunity to recognise and support the talented artists who have been integral to this project. Unlike traditional collaborations, the artists have been deeply involved in every step of the creative journey, from conception to final product, ensuring a truly immersive and collaborative experience.

Artist Matt Martin designed one edition of the can with the Goodness Brewery team using an anaglyph technique, which is a 3D effect achieved by means of encoding each eye’s image using filters of different colours, typically red and cyan when a user wears special 3D glasses. A truly unique artistry experience going above and beyond just ‘packaging’.

The second artist, Benny Payne created the second edition and represented what is inside the can in a flavourful fresh innovative beer. Benny’s signature fruit and bird motifs splashed across a gleaming mirrored surface incapsulated the beer’s flavour as described to him by The Goodness head brewer Josh Billington.

NOMOQ’s cutting-edge technology has played a pivotal role in bringing these collaborative visions to life. Speaking about the designs, Konstantin Schwarzkopf, Head of Design, at NOMOQ commented: “Our mission is to empower brands and breweries to explore the full potential of NOMOQ’s technology. Always for NOMOQ brands are the artists, transforming the craft beer world into a more colorful and dynamic space.

“We offer more than just an alternative to labels; we provide a blank canvas for extraordinary brand opportunities. We work closely with the artists to incorporate nearly all of our technological elements, including 3D and textured designs.”

Event Highlights:

Launch of Brand Collaboration Cans: Discover the unique and vibrant cans designed in collaboration with top artists.
Artist Involvement: Learn about the innovative process where artists were part of every decision-making stage and ask the artists questions directly.
Art for Purchase: Support the artists by purchasing their works directly at the event.
Head of Brand at Goodness Brewery, Elaine Robertson, adds: “This event will be the first time anyone sees the can designs and we are really excited to reveal them. Unlike the traditional model of commissioning an artist then taking them out of the product design stage, we wanted our artists involved and contributing at all stages, ensuring the final product is a true representation of their work.

“NOMOQ worked alongside the artists and the creative team at The Goodness to take original art from 2D to 3D, keeping the texture and integrity of the mediums the work was created with. NOMOQ’s printed process pushes these cans beyond just function into a truly unique object to be kept and treasured long after the beer has been enjoyed.”

The London Craft Beer Festival is proud to support this collaboration, emphasising the creative synergy between brewing and art. The event at Mother Kelly’s promises to be an unforgettable evening filled with great beer, exceptional art, and a celebration of creativity and community.

Greg Wells, Co-Founder of We Are Beer, said: “We are proud of this partnership and celebratory launch as we gear up for London Craft Beer Festival on 09 – 10 August. Join us for an evening of innovation, creativity, and community spirit. Celebrate with us as we showcase the incredible talents of the artists and the limitless possibilities of NOMOQ’s technology.