Known for its mix of village-living, a vibrant high street and transport links into Central London, West Hampstead is fast becoming a hotspot for young professionals and families seeking a blend of city convenience and quieter living. Gracie Group, a luxury London property developer, is supporting the demand as it releases its final six apartments at The Clay Yard in the sought after location.

In late 2025, homes in West Hampstead were selling nearly twice as fast as the average in London[1]. Proving the popularity at already 95% sold, The Clay Yard offers 106 newly built apartments with wellbeing at the heart of its designs. All homes boast a refined neutral aesthetic, with a thoughtfully composed specification providing optimal comfort and function.

Located in the centre of West Hampstead, The Clay Yard provides an on-site gym and private courtyard. Just minutes away, West Hampstead train station is on the doorstep, and the nearby high street offers a selection of independent restaurants and cafes.

As part of the development of The Clay Yard, Gracie Group has built a commercial office space unit within the complex, which has been handed over to Camden Council.

Gennaro D’Alo, Development Director at Gracie Group said: “The buyer demographic is shifting, with wellness and self-care amenities now considered essential in the homebuying decision. While the success of The Clay Yard reflects the appeal of its prime location, it also sheds light on the importance of delivering environmental and well-being benefits within premium apartments.”

Paul Godfrey, CEO at Gracie Group, added: It has been great to work alongside Camden Council on this development, and we are honoured to have supported the build of the SPACES unit as a shared workspace for residents and local employers. Following the success of this partnership, we look forward to future collaborations with councils that prioritise community-led residential and commercial developments.”

Gracie Group is a luxury property developer building prime residential developments with precision, design and quality craftsmanship across sought-after locations in London. Previously delivering a series of successful developments through special purpose vehicles (SPVs), including West Hampstead Ltd, the company now operates under the Gracie Group brand name.