A Campaign with Tiny Impact: Grind Installs Mini-Billboards Across London to Promote the Tiny Environmental Impact of the Brand’s Coffee Pods
Have you (or more likely, your dog) spotted a miniature billboard on the streets of London? The campaign is the work of the coffee company Grind, and if you spot one, you could win a year’s supply of coffee and more.
Why launch a campaign with “tiny impact?” It’s all part of Grind’s focus on having a low (or “tiny”) environmental impact, thanks to its home-compostable coffee pods–the first of its kind in the UK and a sustainable alternative to the billions of plastic and aluminium coffee pods that end up in landfill each year. The campaign was created in partnership with Among Equals, a London-based creative agency.
Placed in different locations across the city, near five of Grind’s cafés, the billboards offer Londoners the chance to win a year’s supply of Grind coffee, plus a Grind One pod machine by taking a picture of one of the billboards and tagging @grind on Instagram and using #Grindminibillboards
CEO David Abrahamovitch said, ‘We’re incredibly proud of the fact that our coffee pods are the first in the UK to be home-compostable and that our customers are able to reduce their coffee carbon footprint by choosing Grind. In addition to making “tiny impact” coffee pods, we are committed to reversing the damage caused by the wider coffee industry. We recently launched the Better Coffee Foundation committing to remove two coffee pods’ worth of plastic for every one of Grind’s compostable pods sold.”
The tiny billboard campaign will be live the week of 7th June 2023, popping up near five of Grind’s locations for a limited time only. Location clues will be posted throughout the day on Grind’s Instagram channels. Get them before they disappear.