Hackstons, the luxury whisky specialist transforming the world of tangible asset ownership and premium drinks retail, has been named Newcomer of the Year at the Drinks Retailing Awards 2026.

The award has recognised one of London’s most exciting consumer and asset ownership companies in the luxury retail market.

The Drinks Retailing Awards hosted at The Dorchester are among the industry’s most prestigious accolades, celebrating innovation, excellence, and leadership across the UK drinks sector.

Hackstons took home the top honour for its bold vision, pioneering retail model, and uncompromising commitment to education, experience, and exceptional service.

Since opening its flagship Knightsbridge store in August 2024, Hackstons has rapidly become a destination for collectors, connoisseurs, and investors.

Beyond an exceptional selection of rare whiskies, fine wines, and exclusive spirits, Hackstons delivers immersive tastings, private events, and expert-led guidance into tangible asset ownership, redefining what luxury drinks retail can be.

The win comes against the backdrop of daunting startup statistics, with around 20% of new businesses failing within their first year and nearly 60% closing within three years.

Hackstons has defied these odds scaling rapidly, entering its fourth year of operation, celebrating a successful flagship store launch, and now capturing one of the industry’s most coveted awards. The business is not just surviving, it is setting a new benchmark for luxury retail.

Hackstons Co-founder and Director Alphie Valentine said: “From day one, we set out to build something category-defining, an environment that captivates your senses and has space for you to be educated, inspired, and ultimately leave feeling elevated by the entire luxury drinks experience. Winning Newcomer of the Year validates our vision and the relentless effort of our amazing team. We are very grateful for our customers both new and loyal. This is only the beginning of our journey, and we’re excited to continue shaping the future of luxury retail and tangible assets.”

The award was presented at a gala ceremony on 3 February 2026 at The Dorchester, Park Lane, London, attended by leading figures from across the drinks, luxury, and retail industries.

For more information about Hackstons, its Knightsbridge flagship store, or to explore its curated collection online, visit www.hackstons.com.