Hospitality design specialists Jones AD have completed an extensive refurbishment of a landmark London hotel restaurant, the latest in the design firm’s collaborations with the Clermont Hotel Group.

The Hard Rock Hotel London is rebranding and relaunching this month as The Cumberland Hotel, Oxford Street – with over 1000 bedrooms this is one of the capital’s largest properties, offering guests sophisticated comfort and a real escape from the bustle of the city.

Located in the basement of the hotel premises, the restaurant underwent full refurbishment in order to create a welcoming, stylish and comfortable space that operates efficiently, with seamless flow and fast turnover for a large number of guests.

Abi Perry-Jones, Creative Director of Jones AD, commented:
“We’re known for our experience in balancing great design with function and practicality, so this was a fantastic project to work on. Starting with a reconfiguration of the basement floor to create a new multi-use space with conferencing facilities, we looked at everything from lighting, carpet and wall coverings through to the smallest details on the furniture installed to ensure that the busy restaurant would look great and provide the best guest experience.”

The project included many bespoke items, from the carpet design, wall graphics and clustered lighting which guide guests from the lift lobby into the restaurant entrance, to the bespoke brushed brass screens and curved banquettes which create smaller dining zones within the main space. Slatted timber panels and Corian surfaces were used on guest food stations and waiter stations, and bespoke double stools create a novel seating option for two guests to share.

Alongside practical considerations, the restaurant interior required a suitably stylish new look, fitting for a central London destination. In order to give a sense of place and a focal point, the Jones AD team created illuminated artwork panels to evoke a window looking out over the capital. A striking digital wallpaper was designed, featuring a contemporary London scene with a dynamic mix of graphics and photography, colour and tone, including an image of Marble Arch recreated around the restaurant entrance doors.