The beauty industry in the UK is increasingly competitive and keeping your beauty business current and up-to-date is essential to attract and retain clients and compete with other salons.

Salon Aesthetics

The way your salon looks is as important as the services you offer. This is true of both your physical premises and your online presence. Your salon and your website are representative of your brand so they should inform your clients about who you are, what you’re about and your ethos.

Having a theme or clear colour scheme and logo is important to determine your identity and to make it easy for customers to remember your business. Small details like towels with logos, salon uniforms or even professional hairdressing clippers contribute to creating your brand.

Showcase Your Work on Social Media

Social media is a powerful tool for salons. Not only does it allow you to build an audience and showcase your work but you can also use it to keep up with up-and-coming beauty trends and to discover the latest looks and treatments that your potential clients are looking for.

It’s important to choose the right social media platforms for your business, by identifying who your ideal customer is and which channels they use most often so you can connect with andget your content in front of the right audience. Visual channels often work best for salons looking to showcase before and after results or share tutorials, so you might want to consider image and video sharing platforms such as Instagram and TikTok.

Share content regularly and be sure to engage with your followers who leave comments or queries to show that you’re responsive and offer great customer service. Use relevant hashtags to get your images and videos in front of social media users who don’t already follow you.

Host Events

Hosting small events at your salon can help you attract the attention of new customers. These could be tied in with holidays or national events, such as Christmas, Valentine’s Day or Mother’s Day or be specific to a particular season, like high school proms, summer holidays or wedding season.

Your event could be a promotional offer for a certain day, week, treatment or hairstyle, for example offering a discount on nails or up-dos. Alternatively, you might want to consider holding a how-to workshop, a treatment demonstration or a new product presentation.

Follow Trends

Ensuring your salon stays relevant involves keeping up-to-date with trends in the industry and updating your offer and services according to what clients are looking for. You can do this by following relevant beauty news channels, attending industry events and looking out for new trends on social media.

Eco-friendly salons and environmentally-conscious beauty treatments and products are becoming an increasingly popular trend, with many consumers becoming more aware of their potential impact on the planet. This means many salons are choosing to use organic products that are free from parabens and to look at alternatives to plastic or how to recycle packaging, for example.

Being informed about what your potential customers want from their beauty providers will help you stay ahead of the curve and offer the latest treatments and products to your clients ahead of your competitors.