This Thursday 13th November, Broadgate Central – the City of London’s newest destination for fashion, food and lifestyle – will celebrate its launch with THE DROP, a one-day spectacle featuring live DJs, pop-up performances and exclusive prizes from some of the UK’s best-loved brands. Forget traditional ribbon-cuttings – THE DROP will see hundreds of ribbons cascade through Broadgate Central, each one unlocking prizes and experiences from names including Whistles, MANGO, Hobbs, Monica Vinader, Los Mochis, NEOM, Luca Faloni, Moss and more.

Visitors can also enjoy exclusive in-store offers and activations throughout the day – from free gifts at Hobbs to 15% off at Monica Vinader and £5 off at Vagabond. Fashion presenter Annaliese Dayes will host the event, with DJs and roaming performers bringing the space to life from 12:30pm.

The event in a snapshot:

📅 Thursday 13th November, from 12:30pm
📍 Broadgate Central (next to Liverpool Street Station)
🎁 Hundreds of prizes + in-store offers from major fashion, dining and lifestyle brands