Azar, a video chat and live stream app, is helping Gen Z get into the summer music festival spirit all over Europe. The ‘Azar Glow Up’ campaign provides festival goers with all the necessary gifts and accessories to have a thrilling, positive festival experience.

Azar, an app owned and operated by Hyperconnect, a global video, AI, and AR technology company (Sam Ahn, CEO), is taking the European market by storm. Azar’s airstream caravan provides festival goers with exactly what they need: glitter! The airstream caravan can be found around 13 of the biggest festivals in Europe.

The ‘Azar Glow Up’ experience

The Azar airstream caravan is open to all festival goers. After experiencing the app firsthand by creating an account and connecting with other people on Azar, visitors can take part in various on-site games and activities. Participating visitors will receive branded goodies such as glitter packs, sunglasses, and bucket hats to enhance their festival experience. The on-site staff will also give out special promotion codes for in-app gifts and rewards to use in the Azar app. But the fun doesn’t stop there! The airstream caravan will also have its very own DJ providing the proper summer vibes as well as make-up artists to give visitors the glitter glow up they came for!

A Hyperconnect representative stated, “This campaign, which was conducted to repay the great love and enthusiasm from our European users, will provide an opportunity for more Europeans to experience Azar. At Hyperconnect, we strive to provide various services and global events for users to have fun, connect, and communicate with others through Azar.”