Iceland have today released the ‘Cheese Board Bath Rack’, a world-first product offering the British public a much-needed decadent bathing experience.

This first of its kind bath snacking-assistant was developed by Iceland to give cheese lovers the perfect, indulgent bath experience. It features a rich dark wood finish, matching cheese knives and a large surface area to display a fine spread of cheese, wine and crackers.

Iceland’s research team found that the bathtub is the perfect place to experience new cheeses. Steam quickly brings cheese to room temperature, which is essential to loosen fats, giving cheese a better texture and flavour.

Furthermore, research by the supermarket reveals that 15% of cheese-eating Brits have confessed to eating cheese in the bath.

The exclusive new product was tested by Love Island star Priya Gopaldas, who understands the sensual powers of a strong cheese, having dumped her romantic interest in the villa for his disinterest in the golden dairy.

Priya trialled the Cheese Board Bath Rack, tucking into cheese products including the Cathedral City Cheesey Flatbread while enjoying a fragrant bubble bath.

Priya reflected that the shoot was difficult because she couldn’t stop eating the cheese. She said:

“What’s not to love about having a nice bath and a board of cheese? I’m absolutely obsessed with cheese so I couldn’t wait to get my hands on Iceland’s new product. Now that I’ve tried it, I can definitely say it’s the ultimate bath time accessory.

“The product shoot took longer than it should, mostly because I couldn’t stop eating all the cheese on set.

“As a cheese lover myself I absolutely couldn’t date someone who doesn’t like cheese. I like my men like I like my cheese – strong but with a soft side.”

The former NHS nurse has admitted she’s after a man who likes the “smellier” cheeses and is open to new things.

The product was inspired by an exclusive collaboration between Iceland and popular British Cheddar brand, Cathedral City. Already they’ve created array of delicious dishes, including a Mac ‘n’ Cheese, Cheesy Flatbread, Cauliflower Cheese and Cheesy Mash.

The Cheese Board Bath Rack costs £10 exclusively on the Iceland website.