IMMACULATE INFLUENCERS ARE ‘CLEANING UP’ THE JOB MARKET
Whether you consider yourself a clean-freak, love life-admin or just think that every item has it’s rightful place, there’s never been a better time to turn your tidy-tendancies into a career. With cleanly-creatives taking social media by storm, and starring in the some of world’s most-watched documentaries – it seems clear that cleaning is experiencing a boom in popularity.
JOB TODAY, the UK’s number one hiring app, advertises a wide range of casual jobs, and has witnessed first-hand how the cleaning-craze has captured the gig economy.
Cleaning applications increased more than 50 per cent in December 2018 from the previous year, with a surge job-seekers inspired by social media star Mrs Hinch, who’s cleaning hacks charmed the nation in summer 2018.
Moving into the new year, Brits binging on Netflix were clearly captivated by the Kondo-effect. Following the launch of the streaming service’s viral documentary Tidying up with Marie Kondo in January 2019, Job Today recorded a 42% increase in cleaning-based applications compared to January 2018.
It seems employers are also getting in on the hype around hygiene. The number of cleaning roles available has increased by over 40 per cent across the past two months. Companies are now going out of their way to find talent, including more information on themselves, their job roles, and disclosing salaries to cut through the competition and attract spotless CVs.
Polina Montano, Founder of JOB TODAY comments: “Just like millions of other young Brits working in casual jobs, people are now realising that cleaning can be a viable career path. The rise of these influencers using technology to create their own movement, shows that casual jobs can be inspiring and that opportunities can be found everywhere – including in doing everyday chores. What matters today is not your job title or status, but the passion you bring to your work and your life work balance. Get that balance right is not easy, we understand that at JOB TODAY. Our mobile hiring platform gives job-seekers the opportunity to try many different roles that could one day become the nation’s next craze.”