London, UK, February 2020 – Exciting new designers presented their collections at the latest edition of Fashions Finest February 2020 which took place at the stunning St. John’s church, Hyde Park on Saturday the 15th of February 2020.

Let’s Talk Fashion Business with Gordon Glenister, The Branded Content Marketing Association (BCMA)
Photo: Peter Hogan

Let’s Talk Fashion Business with Influencer & TV personality Jourdan Raine (Love Island) Photo: Peter Hogan

The panel talk covered important business aspects of fashion brands today, when the day proceeded with Let’s Talk Fashion Business Talk ahead of the runway shows. Here the head of global influencer marketing at The Branded Content Marketing Association (BCMA), Gordan Glenister, and influencer Jourdan Raine (Love Island) discussed this $10 billion industry. An ever evolving and changing landscape Jourdan and Gordon covered the day to day running and pitfalls and taking questions from an eager audience.

Marie Sansome UK – Fashions Finest
Photo: Joanna Mitroi

At 2:30 pm show kicked off  a chain of outstanding emerging talent with returning designer Marie Sansome, followed by luxury designer Maud Maxime from Germany with her handcrafted cashmere collection.

German designer Maude Maxime from Germany with model Aramatu.
Fashions Finest
Photo: Joanna Mitroi

Hot on her heels Lara Lavine a luxury brand inspired by Northern Irish heritage and culture stood in bright contrast to the outside gloom. Lizzy Brady, took to the catwalk before the quintessentially British Victorian Renaissance accessories brand Made of Carpet, drawing a celebrity and cult-following with its Mary Poppins style bags, closed the first catwalk segment.

Irish designer Laura Lavine
Fashions Finest
Photo: Joanna Mitroi

Made of Carpet
Fashions Finest
Photo: Joanna Mitroi

Made of Carpet
Fashions Finest
Photo: Joanna Mitroi

The second group show at 4:30 was opened by another familiar name: Evelina Anglickaite whose models sashed in down the catwalk in her sustainable couture collection of linen and silks. 

Evelina Anglickaite Fashions Finest Photo: Joanna Mitroi

New brand Desree and Sabina wowed its designs of featuring patterns and prints in juxtaposition of bold and delicate. 

Desree and Sabrina Fashions Finest Photo: Joanna Mitroi

A flirtatiously vibrant yet elegant collection of cocktail dresses and evening wear by Karen Gold descended down the runway.

Karen Gold
Fashions Finest
Photo: Joanna Mitroi

Karen Gold
Fashions Finest
Photo: Joanna Mitroi

Closing the show was an exciting new luxury brand from Nigeria Zahra Liman.

Fashions Finest propelled the careers of Hellavagirl, John Herrera, and Matthew O’Brien and regularly features brands as worn by Paloma Faith, Madonna, Nicki Minaj, and others.