Introducing the Honcho, ISAWITFIRST’s perfect come rain or shine accessory!
Since lockdown restrictions have eased, allowing the nation to eat and drink outside again, it seemed the weather had other ideas. As the heavens poured on beer gardens across the country, bold Brits embraced the showers resulting in a sodden social appearance.
However, fast-fashion brand, ISAWITFIRST decided to act fast and have newly launched a fashion forward hat for all seasons – Honcho – a product that weathers any weather.
The brand’s Cream Extreme Oversized Brim Straw Hat has had a rain revamp making it the perfect socially distanced accessory, with an addition of a removable poncho, so people nationwide can enjoy dates outdoors, whilst still rocking a killer outfit.
Leanne Holmes, Brand Director at ISAWITFIRST said: “We have a wide variety of clothes and accessories for whatever the weather, however the British climate can be very unpredictable no matter what the season – especially in our brand’s hometown of Manchester.
“We wanted to create a product that our customers can enjoy in sunlight and showers, so they can look and feel great, whilst crucially staying dry. We’ve already seen a massive demand for this unique bespoke product across our site and social channels, so we expect this to be a staple item seen in beer gardens across the country.”