Leading hydration brand iPRO has proudly announced a strategic partnership with WHSmith to drive its international expansion forward. With its successful launch in Spain and Ireland in Spring 2022, iPRO is rapidly expanding into new airport locations, and iPRO have gone live across stores in Italy and Brussels.

Launched with a mission to make hydration more accessible, iPRO drinks are taking the healthy functional beverage market by storm. Made with natural spring water and sweetened with premium Stevia extract, iPRO offers a refreshing and nourishing choice that is both healthy and delicious.

Recognised as the go-to drink for health-conscious communities, iPRO is notably endorsed by parkrun. Enriched with a daily dose of vitamins C, B5, B6, B7 and B12 in four refreshing fruity flavours to choose from (Berry Mix, Orange and Pineapple, Citrus Blend, and Mango), consumers of all ages can enjoy iPRO.

And, with less than 3g of sugar per 100ml, iPRO drinks are the perfect low-sugar option for those looking to maintain healthy blood glucose levels. In line with recent packaging updates, iPRO Hydrate 500ml bottles have retained their 100% recyclability and now feature a tethered sports cap while also being manufactured using 30% recycled packaging. Find out more here.

On the expansion, Ornela Zylyftari, International FMCG Buyer at WHSmith commented:

“We at WHSmith are thrilled to announce our expansion with iPRO to launch the range of healthy vitamins based drinks in Brussels & Italy. Our companies share a common goal of providing consumers with high-quality, nutritious products that promote a healthy lifestyle. By combining our strengths and resources, we are confident that we can provide to our customers products that stand out in the market and deliver on our promise of promoting wellness. We believe that this partnership will not only benefit our businesses, but also provide consumers with a delicious and convenient way to incorporate essential vitamins into their daily routine. We look forward to the success that this collaboration will bring and are excited to see the positive impact it will have on the health and well-being of our consumers.”

Global Commercial Director at iPRO, Sophie Christy, says:

“Our partnership with WHSmith is a pivotal step in our journey towards global expansion. We are thrilled to extend our reach to new international markets and believe that the travel sector presents an exciting opportunity for us. We remain committed to our mission of encouraging healthier drinking habits for the whole family, and we are confident that our continued partnership with WHSmith will enable us to achieve that.”

With summer fast approaching, staying hydrated is a necessity for travellers preparing for their journeys. Dehydration can quickly ruin any holiday plans, leading to symptoms such as dizziness and fatigue. Sadly, many vacationers fail to drink enough which puts themselves at risk of illness.

iPRO’s partnership with WHSmith will provide travellers with easy access to healthy hydration on the go. Furthermore, with the global retail travel market valued at 19.7 billion dollars, iPRO are well-positioned to make a significant impact as the brand expands into new territories.