Jägermeister, official sponsor of London Cocktail Week, reveals exciting plans to showcase the complexity of its 56 herbs and spices with a collection of carefully crafted and enticing cocktails, ice cold shots, events and workshops at their pop-up in Big Chill, Brick Lane, 3rd – 7th October.

DER WALD POP-UP BAR

A short 3-minute walk from the LCW cocktail village at the Truman Brewery, Jägermeister’s Der Wald Bar, located on the Big Chill terrace, will transport cocktail lovers to a contemporary German forest. A delectable selection of £6 cocktails will be available from Jägermeister’s Hubertus Circle bartenders, including: Black Magic, Manifest Hunter’s Tea, Jägermeister Sour, Jungle Hunt and Manifest on the Rocks, plus Jägermeister’s signature cocktail – Jägermeister Mule. Jägermeister Ice Cold Shots, perfectly served at -18°, will be discounted every day during Ice Cold Hour from 7-8pm.

MEISTER AKADEMY

Jägermeister UK brand ambassador, Florian Beuren, plus special guests, invite LCW attendees to a series of free interactive workshops at the Meister Akademy in Big Chill.  From ice sculpturing and urban foraging, hosted by Author Andy Hamilton, to cocktail “meisterclasses” and top-tips for DIY @ home cocktail making, the Meister Akademy will inspire cocktail-lovers to reimagine the iconic herbal liqueur. For trade attendees, Marian Beke, owner of The Gibson bar will present a talk on bar-trade sustainability. Full event listings can be viewed on the LCW website and booked by emailing marketing@jaegermeister.co.uk

WIDER LONDON

Exclusive Jägermeister cocktails and ice cold shots will be available around the capital at select bars including: MNKY HSE, The Racketeer, Shep’s, Big Chill, 46 & Mercy, plus more to be announced. Jäger Soho, Jägermeister and Soho Radio’s collaborative space, will host a series of pop-ups from innovative cocktail makers and bars including Kelvingrove Café and Tony Rowlands of Salt Dog Slims and Santa Chupitos Liverpool.

Nicole Goodwin, Marketing Director for Mast-Jaegermeister UK comments: “An inherently complex spirit, Jägermeister naturally lends itself to being enjoyed as an ice cold shot, as well as being used for experimentation and cocktail creation. We’re delighted to be continuing as official sponsors of London Cocktail Week and partnering with Big Chill as our festival venue.  This year, we’ve curated cocktails and experiences that we think surprise and excite consumers, ultimately inviting them to reimagine the possibilities of Jägermeister.”

Jägermeister’s LCW activation will be located at Big Chill, Brick Lane from 3rd – 7th October. Full details on London Cocktail Week available at: https://drinkup.london/cocktailweek