Following extraordinary public demand, Jeff Wayne’s The War of The Worlds: The Immersive Experience will now extend its trailblazing London run through to December 2025. The announcement was made today by composer and producer Jeff Wayne, in partnership with Layered Reality, the UK’s leader in immersive entertainment. The news comes as the production celebrates a major milestone, having recently welcomed its 300,000th visitor, firmly establishing its place as the UK’s longest-running immersive experience.

Originally launched as a three-month pop-up, the show has grown into one of the most successful and influential immersive productions in the world, pushing the boundaries of storytelling and technology across five extraordinary years. Earning more than 14,000 five-star reviews, The War of The Worlds: The Immersive Experience has cemented its status as a cornerstone of London’s cultural scene.

The production has won 12 major awards, including the prestigious Thea Award, regarded as the “Oscars” of immersive entertainment and has been named a Tripadvisor Travellers’ Choice winner four years running. It is currently ranked the number one immersive experience in the world on Tripadvisor and remains London’s top-rated immersive night out.

Set across 24 interactive rooms, the experience transports audiences to the heart of a Martian invasion in Victorian England. Combining live performance, state-of-the-art virtual reality, projection mapping, surround sound and 5D physical effects, the show brings to life Jeff Wayne’s timeless 1978 musical masterpiece like never before. Audience members encounter both live and digital performances, including recorded voices from Justin Hayward (The Moody Blues), Nathan James (Inglorious), and Ricky Wilson (Kaiser Chiefs). The cast is further enhanced by holographic and digital appearances from Carrie Hope Fletcher, Tom Brittney and Anna-Marie Wayne, creating an unforgettable, multi-sensory experience.

The 300,000th visitor milestone marks more than just a number – it reflects the incredible public response to a production that continues to resonate with audiences of all generations. Jeff Wayne commented: “Welcoming our 300,000th visitor WAS an extraordinary milestone and something I never could have foreseen when we first opened. What started as an ambitious idea has become an experience that’s touched audiences far beyond what we ever expected. Extending the run through to December 2025 is not only a celebration of that success, but a heartfelt thank you to the audiences whose passion and support have brought this story to life day after day.”

Andrew McGuinness, CEO of Layered Reality, said: “This milestone reflects the extraordinary power of great storytelling combined with world-class immersive design. Jeff Wayne’s The War of The Worlds continues to set the gold standard globally. Its impact has been transformative, not just for audiences but for the immersive sector as a whole. We’re incredibly proud to extend the journey even