Jones Digital, the UK’s fastest growing digital powerhouse is celebrating two years in partnership with Virtual 360° Tours Glos, following a hugely positive response to its range of creative solutions for the independent to enhance its business offer virtually.

Founder and Managing Director at Jones Digital, Peter Jones says, “As e-commerce has surged in the past 20 years, I think we can safely say that digital marketing has become one of the world’s most creative and influential industries. I anticipate a rapid expansion in the technological interface in the next decade and beyond, where we move more into a ‘phyigital’ world and continue to blend digital experiences with physical ones like a virtual showroom tour. We have seen the rise of wearables in the fitness industry and I predict that more and more consumers will appreciate a seamless integration of technology within bricks and mortar retail, with the sole purpose of improving the customer experience. It is true that some concepts like the Internet of things (IoT) have been in development for a number of years prior to hitting the mainstream, but the assimilation of the smartphone into business and leisure has demonstrated a rapid pace of change which is intensifying. This is lending itself to new opportunities for retailers and wholesalers to connect with their target audiences digitally, and prior to purchase. As a result, the customer has changed and carved a niche for a new type of retail which embodies the best of online convenience with analogue expertise.”

Supporting over 200 showrooms online and 500 businesses overall, Virtual 360° Tours Glos travel nationwide to create the very best in immersive showroom experiences. Using a premium quality Matterport 360 camera to pinpoint accurate 3D tours throughout the interior and exterior of the showroom, visitors can step into a bricks and mortar store at their convenience by simply visiting a company’s online website.

Together, Jones Digital and Virtual 360° Tours Glos has been instrumental in helping many premium brands shift the needle with regards to their online presence and since the launch of its bespoke products and services, many clients are enjoying the virtues of video as it becomes a daily part of their ongoing business model. Enabling key brands to bring a virtual showroom experience direct to the customer, online and 24/7, market leaders like Homebase, Siemens, Bathstore, And So To Bed, Schmidt and Poggenpohl are already benefitting from the new opportunities available to them.

Scott Currie, Managing Director at Virtual 360° Tours Glos says, “We are now the UK’s leading virtual tour provider for the KBB industry. No one has done more than Peter and I and we are structuring our team to support the industry. Not only will a virtual tour enhance your visibility online, but it will also increase your Google search results, so that more and more people will be visiting your website and using the interactive sources of marketing! It’s all about turning browsers into buyers. I was a kitchen designer prior to launching my own business and want virtual tours for everyone.”

Tristan Sherlock, Sales Director, BSH Group says “With studies showing that up to 70% of the buying decision being made before a prospect even contacts your company, a virtual tour is a fantastic way to engage and make a great impression with prospective customers. These virtual tours are truly exceptional and I’m delighted that a large number of our retail partners have taken advantage of this fantastic opportunity to improve their website and digital offering. I honestly believe that before long, the majority of KBB retailers who have a website will also have a Virtual Tour.”

Working in partnership with Virtual 360° Tours Glos, Jones Digital has created a new pathway to assist revenue stream and bring committed customers with money to spend direct to your door. These easy-to-integrate digital solutions offer an excellent ROI, as they give even more value to customers so they will spend longer on your website and explore their options with tags, links and product videos for a more in-depth and enriching showroom experience. Peter adds, “Digital storytelling is all about creating, growing and sustaining a community through authentic content which is carefully tailored to your market. Our bespoke approach allows us to shape and convey our clients’ messages, all the while providing edu-tainment to their customer base within the guidelines of their brand and business.”