KFC and food redistribution charity FareShare today reveal a new ‘Bucket Bike’ designed to raise awareness of community kitchens and the need for more of the volunteers
who power them. This comes as KFC hits the milestone of 1 million meals redistributed via FareShare.

The joint action is being driven by shocking new research commissioned by KFC and FareShare revealing that 51% of Brits don’t know if there is a community kitchen in their
area. Indeed, whilst 31% of us could confidently locate a local food bank and 26% a local animal welfare charity, just one in ten (10%) could say the same for a community kitchen.

This is despite the fact that 11 million Brits are currently facing food insecurity, according to The Food Foundationi,
many of whom access community kitchens as a vital resource.

FareShare has a presence in every Local Authority and Parliamentary constituency across the whole of the UK. Its charities and community kitchens operate as local support
hubs for people facing food insecurity, using chicken from KFC to offer hot meals or food parcels for people to enjoy at home. Many of the groups receiving food from FareShare also offer wraparound care to the people
they support, such as mental health support, guidance with money, and referrals to external organisations. Volunteers are crucial to this ongoing work.

Generous Brits Disconnected from Local Impact

Brits are generous when it comes to supporting those in need – with 53% vowing to volunteer in future and 50% of us keen to offer our time to a local charity.

However, a lack of information (22%) and limited awareness of local charities (20%) were identified as key reasons people have not volunteered more in the past.

In more positive news, 32% of us would volunteer at a local community kitchen if there was one in our area.

Recruiting New Community Heroes

Research also shows 86% of Brits know where their nearest fast-food restaurant is and 77% of us expect restaurants to give surplus food to communities in need. KFC has
been partnering with FareShare since 2021 to donate surplus chicken – and this month has hit a new milestone, with the equivalent of
1 million meals’ worth of food redistributed. KFC is currently on track to donate the equivalent of 2 million means by the end of the year through its ongoing partnership with FareShare.

The joint campaign to big up the Bucket Bike is designed to raise awareness of local charities and community kitchens – driving volunteers to offer support at a time of
need. By shining a light on the existing volunteers transporting surplus chicken from KFC restaurants to almost 1,000 charities and community groups across the UK, the hope is more will come forward to support FareShare.

The Bucket Bike is being trialled by volunteer drivers in Brighton between FareShare’s Sussex & Surrey local depot and the KFC restaurant on Western Road. Its eye-catching
design, modelled on KFC’s iconic Bargain Bucket, is geared towards awareness raising.

Jenny Packwood,
Chief Corporate Affairs Officer at KFC Pan-Europe, UK & Ireland says: “It’s great to see how much people
want to give back – but we need to do more to tackle low awareness of local charities. By bigging up the bucket bike, we want remove the awareness barrier and shine a light on the tireless work of local volunteers who transport our chicken restaurant to community
kitchen.”

FareShare Sussex & Surrey Volunteer Delivery Cyclist Adam Hall says:
“Whilst volunteering for FareShare Sussex & Surrey, I have been amazed by both the amount of people who benefit from the food redistributed by FareShare,
and the generosity of people who have surplus food to give. I have lived in Brighton for 10 years and always thought I knew the area really well. However, since volunteering for FareShare my eyes have opened to how many community kitchens, food banks and other
care providers there are, right on my doorstep, that I had no idea about. It’s amazing to see businesses like KFC supporting the work of FareShare and giving back to local communities.”