Klarna, the leading global payments and shopping service, today
announces the launch of a new campaign ‘Clothes love all’ with celebrity designer, TV
personality and stylist Tan France.

Recognising that prejudice and discrimination is still a problem within the fashion industry,
Klarna is challenging consumers to reconsider their views on fashion, from the eyes of the
clothes themselves. The campaign explores the idea that prejudice within the industry
comes from the people, not the garments, advocating a world where humans are inspired to
be more like clothes, because clothes judge no-one – ‘clothes love all’.

Inspired by these challenges, Klarna has worked with celebrity stylist Tan France to develop
eight principles which champion a more inclusive and diverse view of fashion. The principles
at the heart of the campaign develop a philosophy, which if lived by, would make the world
a better place. They discuss important topics such as respect, gender identity, race,
sexuality and disability.

Speaking about the partnership, Tan France said “I’m excited to be partnering with Klarna
on their new campaign. The philosophy is incredibly important as diversity in fashion should
not be a deterrent for shoppers, it should instead make the majority feel more included.

The fashion industry has a long way to go so that diversity isn’t just lip service, so I love that
at Klarna they’re using their platform to amplify these important messages.”

David Sandstrom, Chief Marketing Officer at Klarna, commented “At Klarna we believe in
challenging the status quo, whether that be through the design of our products, our brand
(the only pink in a sea of blue), or challenging ourselves and our partners to embrace
diversity. We want to encourage people to embrace difference in fact, reflecting on
different perspectives and challenging our own thinking is how we grow. We are delighted
to be working with Tan on our latest campaign that shows that it doesn’t matter your age,
gender, skin colour, size, shape or sexuality;fashion is for everyone and we look forward to
bringing this to life for our consumers in the Klarna app.“

Using the new wish list feature within the Klarna app, Klarna has created a series of curated
wish lists celebrating diversity within its app, including Tan France sharing his own style
choices and personal wish list which is fully shoppable by app users