As Londoners look to squeeze the last drop out of summer, it seems more of us are searching for ways to enjoy a night at the bar, but without the booze.

Google Trends data shows searches for ‘Mocktail Bar’ have increased by 37% year-on-year, while ‘Mocktail’ has attracted 640,000 searches in the past month, pointing to continued appetite for alcohol-free alternatives as the summer social season draws to a close.
Hopping on the trend is NYX Hotel London Holborn, where Midtown Bar & Dining is serving two options for those looking to enjoy cocktail hour without the alcohol.

For a taste of the tropics, Sweet Escape combines pineapple and passionfruit purée with lemon and elderflower for a bright and floral serve, while Zero Spritz offers an alternative take on a summer classic, mixing Lyre’s non-alcoholic aperitif with soda water and alcohol-free sparkling wine.

And going alcohol-free doesn’t mean missing out on the full bar experience. Guests can make the most of the last of the summer weather on its outdoor terrace, transformed for the season in partnership with Edinburgh Gin. Mocktails can also be paired with dishes from Midtown’s recently refreshed menu, which features a range of East Asian-inspired flavours alongside summer favourites.
The hotel’s central Holborn location also makes Midtown an easy stop for after-work drinks or a catch-up in the city, while NYX’s playful interiors and energetic atmosphere offer a lively backdrop for those looking to make the most of the final weeks of summer.
With searches continuing to show strong interest in mocktails, NYX Hotel London Holborn is available for consideration for upcoming London mocktail, alcohol-free drinking and best bar round-ups.

Located on Southampton Row, NYX Hotel London Holborn sits between some of the capital’s best-known neighbourhoods and attractions, with Covent Garden, Soho, the British Museum and the West End all within easy reach.

Midtown at NYX Holborn – Signature Mocktails:
Sweet Escape (£14) – Pineapple, passionfruit puree, lemon and elderflower
Zero Spritz (£14) – Lyre’s non-alcoholic aperitif, soda water and alcohol-free sparkling wine
Alcohol-free sparkling wine (£12)