Launch of Sir Ranulph Fiennes’ Great British Rum
As the first to distil and market rum in the UK, English Spirit predicts this new premium rum will make waves in the growing category thanks to two key innovations: the ability to produce premium rum without an aging process, and the distillation using exotic woods to take flavour expressions to a whole new level.
Master Distiller Dr John Walters has developed a brand new way of making rum for Sir Ranulph Fiennes’ Great British Rum. Instead of the rum sitting in the barrel for five years, the barrel is put in the still – that is, exotic woods from some of Sir Ranulph’s most iconic adventures (Sequoia from Canada, Pine from Norway and Date Palm from Oman) are placed within the still during the process to deliver the flavour profile of multiple adventures in one bottle without aging.
Sir Ranulph Fiennes’ Great British Rum is created using small batch production techniques allowing much closer attention to detail. Triple distilled from 100% pure sugar cane molasses, the rum has an unbeatable rich flavour. Distilling three times helps to concentrate the flavours of the molasses and strip out the undesirable harsh elements of the alcohol to create a smooth and refined high-quality spirit.
The result is a truly unique golden rum with a distinctly British character. The flavour journeys through deep orange, caramel and spiced Christmas cake on the nose, with a hint of tobacco and vanilla, followed by a mix of milk and dark chocolate, then a final lick of golden liquorice.
Dr John Walters, Master Distiller at English Spirit, says: “This launch represents a milestone for British rum production. We are putting a marker into the ground that Britain can produce a premium, quality rum and it’s the perfect testament to a legendary British expedition leader.”
Sir Ranulph Fiennes says: “Rum has always been associated with exploration and adventure, but I only wanted to work with a distillery that was daring and determined. When Dr John told me of the world’s doubt that Britain could make a truly great rum, well, that sealed the deal. From that moment, we aimed to tread new ground”.