Great beer and good will. ‘Tis the season to deck the halls, and yourself, in something stylish and sparkly. The high street is so last season, so here at Camden we’re launching the Camden x TRAID Pop-Up Shop as part of our new ’12-Pack Give Back’ partnership with the leading London clothes charity.

With the help of TV presenter and thrifty shopper Laura Jackson, we’ve trawled through rails of vintage gems to handpick the best of TRAID and the second-hand styles you need to be sporting this season. You can shop Laura’s ‘Camden Capsule Collection’ featuring donated pieces from her own wardrobe, and her picks of festive favourites embellished with sequins and velvet, plus key wardrobe staples, at the pop-up.

And as it’s the season of giving, anyone who donates a piece of clothing to our Camden x TRAID clothes bank will get a pint of Hells Lager, on us.

The festive fashion pop-up under the arches of our Camden Brewery celebrates the new partnership with TRAID on our Hells Lager ’12-Pack Give Back’ boxes, hitting stores nationwide from 18thNovember. In a bid to tackle clothes wastage and give back this Christmas, we’ve teamed up with TRAID to transform our Hells 12-pack boxes into handy freepost donation parcels, enabling Camden customers to donate unwanted clothing directly to TRAID free of charge. Simply fill your empty 12-pack with your clothes to donate, and take to the post office where the pre-paid packages will go straight to TRAID.

Laura Jackson says, “When you shop second hand every item has its own story of where it’s been before, and by donating items that can still be re-used you’re able to pass on those pieces for someone else to enjoy which I love! It’s also an amazing way to be more sustainably conscious about what you’re buying which is so important to me. Camden have made it so easy for people to re-cycle their own clothes with the 12-Pack Give Back, and at the TRAID pop-up you can find something new without it impacting the environment.”

In the UK last year, around 300 thousand tons of clothes were thrown away from both the fashion industry and the public. That’s about the equivalent weight of 2,500 blue whales, 600,000 grand pianos, or a hell of a lot of beers!

So, this Christmas we’re spreading the great beer and good will, encouraging our beer fans to donate unwanted clothes to a good cause. We’re talking about that sequined onesie you wore to one work Christmas party gathering dust at the back of your wardrobe.

Head to Camden x TRAID Pop-Up Shop on Saturday 7th December 12-4pm to shop sustainably in the home of Hells. Laura will be on hand from 12-2pm to find you your perfect Christmas party outfit, with Camden providing a pint for anyone who donates at least one item of clothing between 12 and 4pm.