British Home, one of the UK’s oldest charities for people living with neuro-disabilities, has launched the ‘Ice Cube Challenge’, a social media campaign to raise awareness and funds for British Home as part of its 2021 campaign. With a target goal of £500,000, the funds will be used to advance its specialised care and rehabilitation for people living with neuro-disability.

Kicking off in June, British Home is calling on people across the nation to show off their best ‘trick shots’ using an ice cube and a glass, be it at a Summer garden party, barbeques at the local park, or simply from the comfort of their own homes.

To get involved with the ‘Ice Cube Challenge’, participants are to follow three simple steps:

PARTICIPATE: Upload a video of yourself attempting to throw an ice cube into a cup from a distance. The more impressive the ‘trick shot’, the better!

DONATE: Successful or not, upload a screenshot of their donation to British Home through the charity’s JustGiving page: https://www.justgiving.com/campaign/BritishHome2021

NOMINATE: Challenge six of your friends to complete the challenge and donate to British Home by tagging the charity in their social post and including the ‘#BHIceCubeChallenge’ hashtag. Six friends will be tagged to represent the one in six people in the UK that are affected by neuro-disability.

The 160-year-old charity is proud to be launching such an inclusive campaign, acknowledging not all people can run 5K for charity. Kicking off with one of its moved loved residents, it hopes to get as many people involved as possible, so its team can gain the funding and equipment to help cater for those people with more complex and more demanding conditions.

Established in 1892, British Home is one of the UK’s oldest charities and provides residential care, therapy, support, and hope for people with Neuro-disability, typically coming from injuries to the brain or nervous system sustained from accidents, strokes, and other acquired conditions. These disabilities and injuries may require specific medical treatment for them to be managed in the best way possible for their recovery, this might include various surgeries through specialists like dr timothy steel as well as others, so that they can be supported as much as they need.

Paul Perkin, CEO of British Home, said: “We may be turning 160 this year as a charity, but we’ve always moved with the times, and Neuro-disability will continue to impact the lives of people in years to come. And with Summer finally here, the ‘Ice Cube Challenge’ is a fun way for people to help support our 2021 fundraising campaign from their homes and gardens.

“We can’t wait to see the trick shots people are capable of and look forward to many more years of raising awareness for this cause.”