Legal & General, alongside partner Mitsubishi Estate London, has joined forces with Musician and Artist Exchange (MAX) to recognise the crucial role the arts play in urban economies and provide a platform to enable the UK’s creative sectors to reignite.

The creative sectors have faced crippling impacts as a result of the pandemic. With a huge decline in revenues and an increasing number of workers’ placed on furlough, support from Government has not been enough to weather the storm. Recognising this, Legal & General has entered partnership with MAX, to both support and facilitate its drive to bring the arts and culture back to our local communities.

MAX, a UK network of practitioners drawn from music, the arts and culture, will produce a series of events kicking off on 21st June 2021. Born out of the need to present artistically well curated events in new locations, MAX Productions’ musical events will be hosted at 245 Hammersmith Road, Legal & General and Mitsubishi Estate London’s award-winning office scheme in Central London.

A diverse and inclusive cross-cultural programme has been curated to encourage broad participation, proactively engaging across all demographics – including events for local schools, as well as free tickets for young people through MAX’s alignment with CAVATINA Chamber Music Trust. The special programme at 245 Hammersmith Road will present a wide range of talent and variety of genres, including performances from ‘Black Voices’, a five women strong vocal group, and ‘The Pink Singers’, Europe’s longest-running LGBT+ choir.

Bill Hughes, Head of LGIM Real Assets, said: “Music, art and culture must be realised as an integral part of the urban fabric, key to our communities’ post-Covid. The creative sectors therefore require immediate and significant support to facilitate this. LGIM Real Assets has long recognised the crucial role the arts play in society, particularly in attracting talent, spurring innovation and adding positive value to urban economies.

As owners, investors, and innovators we have a responsibility to ensure that we are delivering places fit for the future. The consumer landscape is now different; we prioritise localism, variety, and experiences. Our partnership with MAX will support the recovery of the creative sectors, and is a further strand in LGIM Real Asset’s delivery of future ready places across the UK. Through supporting localism and regeneration, we bring significant positive social and economic impact”

“We are delighted to support MAX in such an important initiative, and to continue to deliver social value throughout the lifecycle our assets; 245 Hammersmith Road’s local impact is truly testament to this.”

Andrew Watts, Artistic Director of MAX – Musician and Artist Exchange Productions Limited, said: “MAX Productions are delighted to work in partnership with Legal & General and Mitsubishi Estate London to present its ‘First Edition’ of events in the unique space of 245 Hammersmith Road. As the UK comes out of the pandemic, it is vital that great music making plays its part in the recovery of the community, and the nation as a whole.

I am thrilled to present some of the finest UK based performers across our MAX events, and look forward to enjoying with our audiences. There is something for everyone, and everyone is invited.”

245 Hammersmith Road opened its doors in 2019, delivering a new standard of office space with unparalleled amenities and initiatives for its occupiers and local community. With the introduction of this new partnership, the building will enable MAX to play a key role in the creative sectors bounce-back, and continue to deliver enhanced social and economic value – increasing local productivity, vibrancy and economic growth.

Ticket sales open on the 7th June.