The LEGO Group has today announced LEGO® Lates, a series of adults-only after-hours events, kicking off in London at The LEGO Store in Leicester Square in partnership with BAFTA Masterclass.

The event will see LEGO building activities paired with a unique behind the scenes focus on the film and TV industry with award-winning costume designer PC Williams, to inspire guests and show how LEGO building can help adults relax and find their flow.

During the BAFTA Masterclass, PC Williams will talk about her passion for creativity and recent projects including the television series We Are Lady Parts (2021) and The Baby (2022) followed by an interactive LEGO building session where guests can take their very own film themed builds home with them.
Tickets to LEGO Lates in London are available to purchase here: www.lego.com/lates. All guests will receive a goody bag and gift voucher worth the cost of their event ticket on arrival at the event.

Full event details:
Date: 4th October 2022
Time: 7:30PM – 10PM
Location: The LEGO Store Leicester Square, 3 Swiss Ct, London W1D 6AP
Price: £15 (limited to 2 tickets per person. The value of the ticket will be exchanged for a voucher to use in the LEGO Store)

The launch of LEGO Lates comes after recent global research from the LEGO Group showing 93% of adults are stressed, and 80% are looking for new ways to relax. In addition, 86% of adults said play helps them unwind from work, while 89% said it keeps them mentally sharp, and 86% listed it as a fun activity to do with friends.

“We’re delighted to be partnering with BAFTA to kick off the first of our global after-hours LEGO Lates events. As a city with great appreciation for the film and TV industry, it was only natural for us to partner with BAFTA to bring LEGO Lates to London. The LEGO Group has championed the importance of quality, creative play for more than nine decades, but play isn’t just for children,” said Genevieve Cruz, Head of Product for the Adults audience at LEGO.

“Building with LEGO bricks helps adults to relax, feel creative and get a real sense of achievement, it transcends age, and has benefits for builders both young and old. The LEGO Lates series of events have been designed to help inspire adults to take the time to reconnect with old friends, make new ones and explore a new hobby.”

LEGO Lates events will take place in LEGO stores worldwide and will pair creative LEGO building activities with insightful talks, performances and fashion shows to inspire guests and show how LEGO building can help adults relax and find their flow.