The results of the UK Jewellery Awards 2018 were revealed on 4th July at the Artillery Garden, London where the jewellery industry elite came together for a night of recognition and celebration of the sector’s achievements.

Les Georgettes by Altesse has won in the Brand to Watch category and was praised by Retail Jeweller’s expert judging panel for “providing a product that proved to be an instant hit with retailers, our panel all agreed that this brand has demonstrated significant potential and is most definitely one to watch.”

The question is, how did Les Georgettes become such an instant hit? Through good products and amazing marketing. They spent a long time designing their bracelets, surveying consumers to get their opinion on them, and making sure they stuck to high manufacturing standing.

On top of this, they knew exactly who they were targeting this product towards and were able to market the appropriate content to them. They used a mixture of traditional and online marketing strategies to ensure they were an easily recognisable brand. They also didn’t stop marketing to consumers once they had bought their products. They went to a custom boxes company to design memorable packaging with their logo and brand colours on them so those who bought their product would not only have high-quality packaging but also remember their company for longer.

Overall, it was just a well thought out release that built hype and was able to live up to expectations. It’s no wonder with so many units sold, so much thought going into branding, and such a large target audience they have been able to win this award.

With 19 targeted categories, the awards cover every aspect of the jewellery industry, from New Designer of the Year to Ethical Jewellery Business of the Year.

The UK Jewellery Awards are the most admired and relevant awards in the jewellery and retail industry. The awards provide industry recognition and unrivalled networking opportunities.

Ruth Faulkner, Editor, Retail Jeweller, said:

“This year’s awards has been one of the most memorable to date.

“The new venue has been extremely popular, and we are blown away by guests’ positive reaction to the event. It is a real achievement to be the custodian of the UK’s premier industry award ceremony and the fact that it was so well supported is testament to just how highly it is regarded in the trade.

“Our rigorous judging process ensures that winning one of these awards means you are the very best at what you do so huge congratulations to all of our finalists and inners.” Of course, this type of bracelet isn’t for everyone so if you’re looking for similar products that are a little more refined and “fancy” click this link to take a look.