Forget McDonald’s, MACDONALD is the new name in the burger world – setting a model example to the rest of the industry, with ethical, plant-based Neat Burgers for the stars of Julien Macdonald’s London Fashion Week spectacular.

Macdonald vowed to celebrate ‘real women’ with his latest collection – and stayed true to his word by feeding his models BURGERS from Lewis Hamilton’s ethical restaurant before his London Fashion Week show on Monday evening.

Macdonald welcomed guests including Alan Carr, Eyal Booker, Lady Mary Charteris, Katie Piper and Lady Victoria Hervey to his ‘Julien x Gabriela’ show at Southwark Cathedral, and the food – provided by Lewis Hamilton’s plant-based fast food restaurant, Neat Burger – was as unorthodox as his choice of venue.

Models including Victoria’s Secret star Izabel Goulart enjoyed chomping down on a steady supply of cheeseburgers as they prepared for the show and guests were welcomed to the VIP area by the tantalising smell of fast food.

And it seems Julien’s glittery outfits weren’t the only stars of the show – over 300 burgers were handed out during the course of the evening.

The designer spoke before the show of his desire to represent ‘real women’ on the catwalk, saying: “I am bored of young girls on the runway. They look fabulous on the runway in my clothes but they are not the ones who buy the clothes. I want to produce a collection for real women, not just 16-year-olds. This collection is about celebrating being a woman.”

And he added that he’s working to create a more sustainable, eco-friendly label: “It is really important to try and be sustainable. My clothes are made from as many organic fabrics as possible. I am trying my very best to do better. I think it is a good sign designers are taking it more seriously.”

The designer launched his own label in 1997 after working for Karl Lagerfeld and has since dressed stars including Beyonce and Taylor Swift.