Leading rental living developer and operator Moda Living officially unveils Embassy Boulevard, a new premium community in the heart of Nine Elms.

With reservations set to go live in April 2025, Embassy Boulevard promises a unique blend of high-spec homes, beautiful Art Deco-inspired interiors, world-class health and wellbeing services and amenities, and a dynamic, lifestyle-driven community in London’s most in-demand neighbourhood.

Embassy Boulevard marks Moda Living’s first foray into the capital. Having curated an award-winning lifestyle and service-led living experience, the brand has driven a new standard in rental living across the UK cities it currently operates within, including key metros such as Birmingham, Manchester, Glasgow, and Brighton and Hove.

Now opening in the culturally rich area of Nine Elms, prospective residents at Embassy Boulevard can look forward to a picturesque backdrop of the River Thames and proximity to London’s most iconic landmarks and hotspots such as Battersea Power station, which is located just a few minutes’ walk away.

With enquiries for rental properties in Nine Elms surging 40% in Q1 2025 vs 2024, the area has cemented its status as a thriving residential hub. Build-to-Rent developments now represent 50% of new homes in Nine Elms, compared to 37% across London; Moda Living’s arrival further reflects the growing appetite for service-led rental living in Zone One. (Data by CBRE).

A Visionary Rental Lifestyle for London

Embassy Boulevard will offer 467 meticulously designed studios, one-, two-, and three-bedroom apartments available for reservation starting April 2025, including 30 homes allocated for key workers at discounted market rent. Each home is crafted to provide a modern, high-quality living experience. With stunning interiors throughout its amenities, utilities and communal spaces, the neighbourhood exudes a modern take on sophisticated luxury living.

Health and wellbeing are at the core of the experience. Residents can elevate their fitness journey with access to state-of-the-art spaces, fully equipped with cutting-edge technology. Whether it’s building strength in the high-performance weights zone, hitting peak intensity in the Technogym-powered cardio studio or balls in the golf simulator, or finding balance in the serene yoga and Pilates studio, Embassy Boulevard has everything residents need to improve wellbeing.

But living at Embassy Boulevard goes beyond just the physical building – rent also includes access to regular free gym classes, yoga sessions and health and wellbeing events, plus biannual health check-ups and the convenience of an on-demand personal trainer. Residents can also enjoy exclusive fitness partnerships with exciting brand collaborations. To top it off, a curated calendar of resident events supports broader wellbeing, fostering connections and creating a vibrant community.

Prime Location in Nine Elms

Located near Battersea Power Station in Zone One, on the new Northern Line extension and just minutes from the Thames, Embassy Boulevard offers unmatched access to London’s most iconic landmarks and cultural destinations. Nine Elms itself has quickly become one of London’s hottest new areas, with a vibrant mix of retail, dining, and leisure options, making it an ideal setting for this game-changing rental neighbourhood.

“We are really excited to bring the Moda Living experience to London,” said Moda Living Chief Executive Johnny Caddick. “Nine Elms is a fantastic destination with great proximity to key London landmarks and the riverfront, to the huge choice of amenities literally on the doorstep. Embassy Boulevard will complement the area with a number of amenities, brand partnerships and service levels focused on providing a happy and healthy lifestyle to elevate the overall experience even further. We look forward to welcoming its first residents later this year.”

A New Standard of Service and Amenities

With spacious indoor and outdoor amenities across the development, Embassy Boulevard provides an all-inclusive lifestyle that empowers residents to enjoy luxury, convenience, and wellness all in one place. All residents will benefit from Moda Living’s impressive array of on-site services and amenities designed to elevate the resident experience, including:

24/7 concierge service: attentive and personalised service to cater to residents’ every need, plus high-level security.
State-of-the-art fitness and wellness facilities: Three dedicated fitness suites, on-demand personal trainer, free weekly gym and yoga classes, fitness brand partnerships, plus a golf simulator.
Mental health services: access to MYNDUP with a 40% subsidiary toward any therapy and counselling sessions.
Effortless communication: through the bespoke MyModa app, residents can contact the concierge, submit maintenance requests, book events, make use of exclusive local and national brand partner offers, connect with fellow residents and more.
Private dining and lounge areas: plus cinema and karaoke screening room, games room with table tennis and pool tables, library and co-working spaces.
Resident events: From supper clubs to rooftop yoga, a curated program of social events and activities.
Beautifully landscaped gardens and outdoor spaces: tranquil green spaces and panoramic rooftops perfect for relaxation and leisure, plus children’s play area and BBQ zones.
High-speed internet and smart home technology: seamless connectivity and cutting-edge features integrated throughout each apartment.