Brits have been inspired by Linda Evangelista’s brave return to the spotlight this week, with headscarves hitting the headlines and making it one of the summer’s fastest growing fashion trends, according to research published today.

Fashion brand, I Saw It First have seen an impressive 19% increase in searches for ‘headscarf’ in the past week, following the supermodel’s grand return to the public eye, donning a glamourous red ensemble and stylish vinyl headscarf.

Not only has the brand seen a direct correlation this week but has predicted that the trend is set to stay. The online fashion site has completely sold out of similar items after further images were shared of Miss Evangelista wearing headscarves on social media.

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A spokesperson, from I Saw It First, said: “Linda Evangelista is one of the greatest supermodels of the 90s, and her return to British Vogue this week has set one of the hottest trends of the summer.

“Not only was her hard-hitting, tell-all interview an inspiration, but fashion fans have been completely entranced by her photoshoot. It just goes to show that almost 40 years into her career Linda continues to set fashion trends.”

I Saw It First has everything you need to get the fashionable look for less with its range of headscarves, please visit the full hair accessory range here: https://www.isawitfirst.com/collections/hair-accessories

The brand is also currently offering up to 80% off sitewide and an extra 10% off with code ‘EXTRA10’ at checkout.