Lisa Rinna and Rinna Beauty Release New Scent Expanding Popular Brand’s Scope
Spring’s best tip? Start with the Dryp! Rinna Beauty will release Dryp Tease, its first scented body oil on February 21. The dry oil, created especially for brand founder Lisa Rinna by French fragrance powerhouse Robertet, is silky and lightweight in texture, scented with wild fig, vanilla orchid, cedar wood, and sandalwood in a clean, natural vegan formula to hydrate and moisturize body skin. Dryp Tease is available in two options, one translucent and one with golden shimmer to illuminate the skin; both absorb instantly, leaving skin moisturized and lightly scented, quick as a whip from tip to tip. Dryp Tease retails at $28 and is available at Rinnabeauty.com and Amazon.com.
“Dryp Tease is exciting because a scent is your invisible accessory,” says Rinna. “It’s part of how people remember you. The scent is absolutely exquisite and makes you feel beautiful, while leaving the skin quenched, smooth, and touchably soft.”
The formula is vegan, and contains nourishing jojoba oil, sunflower seed oil, rosemary leaf extract and argan oil which are rich in beauty boosting vitamins, antioxidants and fatty acids all to keep the skin hydrated. As all other Rinna Beauty products, it is certified by Cruelty-Free Kitty as having harmed no animals in the production process.
Rinna Beauty launched in 2020 to immense editorial acclaim and instant e-commerce success with its Lip Icon lip kit series, renown for the quality formulas of lipsticks, lip liners, and glosses. The line is gender inclusive and social media friendly, garnering massive followings thanks to creator Lisa Rinna’s visually impactful photos and playful personality. Daughter Amelia partnered with her mom in 2021 on the namesake Amelia lip kit, which became an immediate bestseller, and was followed by a partnership with daughter Delilah on her lip kit in 2022. The Iconic Eye kits were launched in Fall 2022, expanding the brand’s scope, and again proved a critical and sales success.