National diamond, jewellery and watch retailer, Beaverbrooks, has announced it will continue its longstanding tradition of not opening its 87 stores across the UK on Boxing Day and is urging other retailers to follow suit.

As a busy festive season begins, the retailer is thanking its colleagues across the UK for their hard work by giving them the day off to spend time with loved ones. In addition, the business will continue its profit bonus for office teams and store management, along with healthy sales bonuses for its retail teams. On top of this, the retailer will continue its tradition of gifting colleagues an extra week’s salary in December to show its appreciation.

Managing Director of family-owned jeweller Beaverbrooks, Anna Blackburn, said: “We have never opened on Boxing Day, and we will continue the tradition this year across our 87 stores once again. As a business run on strong family values, we want to give our amazing colleagues more well-earned time to spend with their friends and family after our peak Christmas period – something that has been, and always will be, incredibly important to us.

“Though retail has been facing more challenges than ever, with rising costs and the impact of the changing economy on sales, we have made sure we put our teams across the UK at the heart of all decisions. Not opening our stores on Boxing Day is something we know our colleagues value greatly, and we feel passionate about continuing this tradition. Hopefully we can inspire other businesses to follow in our footsteps to thank the hard-working people employed in retail during the UK’s busiest season.”

Beaverbrooks is an award-winning family-owned jeweller established in 1919 with 87 stores across the UK, providing exceptional quality diamonds, jewellery and watches. For further information please visit www.beaverbrooks.co.uk