London-based record label Dreamscope Media Group promotes ‘MUSIC 4 MUSCLES’

London-based record label Dreamscope Media Group and Middlesex University London are partnering in the production of an hour-long live broadcast in support of Muscular Dystrophy UK.

Directed by Middlesex University’s Dale Wightman and Executive Produced by Grammy® recording artist Matt Annecharico, the live broadcast will happen on the 10th of May 2018 beginning at 15:30 BST from Middlesex University’s state-of-the-art television production studio.

The show will feature interviews, stories by those afflicted with Muscular Dystrophy, words of support from special guests and musical guests. Viewers will be able to watch live online through YouTube, Facebook and other social media platforms.

The show, developed by Dreamscope, has been completely planned by Music Business and Arts Management students at Middlesex University, under the supervision of Dreamscope, and will be run by students from the Television Production programme under Wightman’s supervision. It was conceived as part of a new initiative through Middlesex called MDXcel, which provides students with real-world projects from external businesses, helping them to not only build their portfolio and develop employability skills but also giving many of them credit as part of their degree.

Dreamscope Media Group, run by Annecharico and co-owner Matin Fellani, volunteered as the first company to pilot the university’s initiative.

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