Leading London developer Avanton has made a series of new staff appointments as part of taking the group’s sales, marketing and customer care teams in-house, reflecting the growing maturity and expansion of the residential-led investment and development business led by Chief Executive Omer Weinberger.

Reporting to David Ronson, Sales & Marketing Director, Avanton has now appointed an in-house team of senior teams negotiators, ex JLL and Savills new homes specialists, who will report to recently appointed Victoria Lauri, Senior Sales Manager. Victoria Lauri was previously a Sales Manager at JLL for nine years and most recently headed the sales for Atlas in EC1. The sales team will liaise closely with Dawn Gayle, who is in charge of Home Handovers at Avanton and manages the pre-completions and customer handover period for all projects and ensures all teams meet her high expectation of the delivery.

On the marketing side Avanton has appointed Olivia Caplan to the role of Marketing Manager, reporting to David Ronson. RICS qualified Olivia Caplan was previously at Savills and is the graduate of an interior design course at one of London’s prestigious design colleges. Olivia will be involved in helping to project manage the creation and delivery of the various Avanton show apartments across the company’s growing portfolio of London developments.

Omer Weinberger, Chief Executive of Avanton says: “Taking sales, marketing and customer care in-house is what every ambitious London developer does as they grow and mature as a business. We are passionate about delivering a high quality product and customer sales experience and we have been planning this in-house move for some time. Taking sales and marketing totally in-house under David Ronson’s leadership enables us to control and manage every aspect of the customer journey we provide to our buyers from their visit to our website and marketing suites, to when they purchase and move into one of our new homes.”

David Ronson, Sales & Marketing Director of Avanton says: “Our Coda development in Battersea is now 65% forward sold and has the highest sales rate of any new homes development in the local region. Since we have taken the sales function in-house our reservation and sales rate at Coda has actually risen by 20% so we know that it was the right move for the business. Our new in-house sales and marketing team will work on Avanton’s pipeline projects which include a series of large scale regeneration schemes in Inner London.”

The sales at Coda were previously handled by joint sole agents Savills and JLL who will still be retained by Avanton to undertake international sales and marketing and special projects for the group. As David Ronson says: “We hold the Savills and JLL teams in high regard and will continue to use them for our international sales exhibitions and for special projects when we need to market to buyer groups or global regions where they have expertise.”

Coda is now build complete with all the studios and one bedroom apartments sold out. Buyers are able to move in immediately into competed apartments, all offering outside space in the form of generous balconies or terraves. Apartment prices at Coda start from £765,000.