London’s popular immersive leisure experience, Activate, has launched a Kids Go Free offer across all of its venues in the capital throughout August, giving families the chance to enjoy one of the capital’s most interactive attractions for less this summer.
From 1 August until the end of the month, every paying adult can bring one child under the age of 16 completely free, making it easier for families to experience Activate’s immersive, technology-driven games together during the school holidays. With child tickets normally starting from £29.50, a family of four – two adults and two children – can save at £59.50 on a single visit during August.
The offer is available across all peak sessions at every Activate venue in London.
Activate combines physical activity with cutting-edge technology, challenging teams to work together through a series of immersive game rooms. Whether dodging laser beams in Laser, which feels like stepping into a scene from Mission: Impossible, testing speed and reactions in Mega Grid, or tackling a range of other interactive challenges, every experience encourages teamwork, communication and quick thinking. Games automatically adapt to players’ performance, ensuring no two visits are ever the same.
Richard Beese, CEO and Founder of We Do Play, which operates Activate in the UK, said: “The summer holidays are all about spending quality time together as a family, and we wanted to make it even easier for people to experience Activate. Our Kids Go Free offer gives families the opportunity to enjoy something active, exciting and genuinely different while making their money go further.
“Activate is designed around teamwork, communication and problem-solving, so it’s brilliant to see parents and children taking on the challenges together. Whether you’re visiting for the first time or returning to beat your previous scores, there’s always something new to experience.”
The Kids Go Free promotion is available throughout August and applies to one child under 16 with every paying adult across all peak products.
Activate has become one of the world’s leading immersive active entertainment experiences, combining technology, teamwork and physical challenges to create a unique social experience for families, friends, colleagues and groups.
The Kids go Free offer is now on sale and will be available at locations including
The O2
Oxford Street
Vauxhall
Westfield White City
Islington
The minimum age to participate in Activate is six years old, and adults must be present throughout the experience for children aged between six and 13.