Park Plaza London Riverbank has officially opened the capital’s first hotel room designed by families for families. Complete with chalk-board walls, neon lights and personalised experiences, the suite is available now.

The central London hotel is introducing its Ultimate Family Suite, in partnership with kids bedroom retailer, Room To Grow, following research* that revealed 40 per cent of children are “bored” on holiday, and that almost three quarters (71 per cent) of adults believe that hotel rooms are designed with grown-ups in mind, rather than children. This prompted the hotel to create a ‘design team’ that included guests – and children – who have been involved in the curation of the room.

With research revealing families’ main concerns are ensuring their children are entertained, as well as the entire family feeling relaxed, the suite has been designed so that everyone is catered for. The suite pairs ‘child-approved’ design elements with a modern and relaxed lifestyle vibe that will make adults feel equally at home, alongside services such as a family concierge to create the ultimate experience for guests.

Guests enter the two-bedroom suite to the warm, neutral tones of the master bedroom, which features sophisticated splashes of yellow and gold, mixed with earthy tones and textures that breathe life into the space. Soft and stylish cushions and throws make the room feel just like home, as striking art and books to inspire guests’ stay in London providing the finishing touches that will make it easy to relax from the moment they arrive.

But kids will be more interested in their room. Full to the brim with bright and bold colours and adorned with design elements that will stimulate both their senses and creativity, it’s the perfect place for them to call home during their break to London. After deciding who’s sleeping on the bunk or single bed provided, they will be instantly excited as they discover trunks full of treasures that include interactive games, and a projector that will illuminate the room come bedtime. Chalk board walls will also provide hours of fun, as the kids’ can challenge themselves to draw out their imaginations after a day of seeing the sights!

Following the design consultations, Park Plaza London Riverbank has also launched a new concierge service, exclusive for guests of the Ultimate Family Suite, who will help plan their trip from the moment they make their reservation. By sharing their family’s interests, the hotel will carefully tailor a personalised itinerary for their trip, pairing their interests with places to see and things to do within the capital.